All posts filed under “Artwork2

” How content positions you as an expert ” – Business Success Strategy interview with Luke Chaffey

Raising awareness of your topic or niche by using content is the perfect way to position you as an expert in your field. You can deliver information that can really build recognition of your brand and display your knowledge in easily digested methods.

Here’s the Business Success Strategy interview with Luke Chaffey, Kochies Business Builders – Digital – Luke really goes into detail about the benefits of creating content, how to create content that connects and discusses problems that your audience faces.

There is really “meaty” information right through the interview so get a cup of tea and spend 30 mins listening to Luke’s approaches and information.

Adrienne McLean, a Business Development coach who helps professionals to get more clients, move forward and build confidence to get the sales flowing in. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

Working through the maze of internet based marketing

OK – the Yellow Pages are long gone. Businesses have had to make a lot of changes to keep up with the changing methods of marketing using the internet.  There are tools available now that just weren’t around 10 years ago , even 5 years ago in some cases.

So if you are a Service Professional, what are some of the important internet based or “digital” tools that are needed to be utilised in a business today?

    1. A Digital Footprint – is essential. You must be able to be found on the web.
      If a prospect meets you and are interested in your business, they must be able to search for your business and find you. If this is not the case, the prospect will go to another business and you’ve lost the business.
      A website is really important, this is your on-line brochure but there are other ways of building a digital footprint so you can be found. Social media, article writing, registering with Google and online business directories are just some ways.
    2. Customer Relationship Management tool – CRM – this is a digital record of your clients, connections and prospects. There are free or paid versions. These CRMs build a record of your “touch”points with your audience – social media, emails, phone numbers, etc.
    3. Email Management tools – here you can send out group emails – they are easy to format and you will be able to send out newsletters to groups – these look good and are easy for you to send to many just in one email.
    4. Online assistance – there are many ways of accessing online help which are both inexpensive and very useful. You can get help with all sorts of tasks and all over the web.
    5. Websites – having a website is a credibility builder and a place for prospects to see if your business can help them. This is where branding makes a huge impact, especially, if you are a serviced based business.  If you don’t want to spend money on a website, Google offer a free option that has many options similar to fully developed sites. Worth having a look.
    6. Blogs – writing articles displays you as an expert in your field – writing articles, having your own blog or adding to online magazines are a great way of increasing your digital footprint plus displaying you as an expert.
    7. Video – video is another way to display you as an expert in your field – creating smart phone video and uploading into social media platforms is an easy way to build a following and get your message out there.
    8. Social Media – there are over 300 Social Media platforms – choose the platforms where your Target market are – you just need maybe 1 or 2 and no more than 5 – by uploading your video and blogs as well as posting will enable you to build a Digital Footprint and prospects will be able to find you.
    9. Google Analytics – is important – this is attached to your website – this is important as you can get some metrics about where your contacts are looking, where they are from, how long they stay on your website, etc.

Many find it difficult and overwhelming to know where to start. Spend the time to understand Digital marketing and how to increase your Digital footprint, get to understand the tools as well as implement a marketing system to keep up to date with these tasks. The return will be worth it! With a bit of help, it may be easier than you think!!

Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

The importance of choosing a Target Market

“My products and services suit everyone!”
This may be absolutely true – but where do you do your marketing?

If you don’t have a tight Target Market, your marketing efforts are watered down and you really don’t know where to do your marketing to maximise the return.

There are 3 very important reasons to choose a very specific Target Market.

  1. You will know where to find potential clients
  2. They will know that you are committed to serving them
  3. You can tap into established networks of communication

By having a specific Target Market , it makes knowing where to network so much easier. You will start to see the same people at different functions and you will to get to know them. Then, friendships and trust are developed so when they need your service/product or they know someone who does, they can refer you.

Knowing that you serve a specific Target Market, makes the individual needing your service feel that you understand their problems and needs. It makes the wording of your marketing material easier because you can focus on these needs and concerns as if you are speaking directly to them.

Target markets have their established networks of communication, they talk amongst each other and so you can get referrals much easier. Others will be talking about your good work.

Sit down and have a think about your Target Market ! It’s in your best interests.Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

Accountability – Continuous Improvement program

Setting goals and focus is essential for getting ahead. With the support of One-on-One Coaching and our Continuous Improvement Strategy program, this will enable you to keep the focus on your business goals and get ahead. This mentoring program is especially suitable for Entrepreneurs and certainly can be implemented in corporate business.

This is a Continuous Improvement program to support you through the process of establishing and running a business. This program can be started anywhere during the business lifecycle.

Our 10 step process is based on the system developed by Dr Joseph M. Juran who headed the quality management movement in Japan. Juran urged management continually to pursue improvements by focusing on planning, control and improvement. Our 10 step program will assist you to identify and set goals, be supported through the improvement process and celebrate the successes of achieving the goals.

We utilise this 10 step Continuous Improvement program  with BookYourselfSolid® Marketing System, Quality Assurance methods, SpeakersTrainingCamp® and other specialities to assist you with moving forward with your business goals.

Our Accountability – Continuous Improvement Strategy program includes the following 10 steps :

  1. Identification of the Need and Opportunity to Improve
  2. Set goals for Improvement projects
  3. Organise How to reach those goals
  4. Provide Training
  5. Carry Out Projects to solve Problems
  6. Report Progress
  7. Give Recognition
  8. Communicate Results
  9. Keep Score
  10. Keep Momentum by Annual Review

Adrienne McLean has worked in the area of Continuous Improvement and Quality Assurance for many years. Adrienne is also a trained Facilitator. With her corporate and small business background, Adrienne will mentor you through the continuous improvement process. This program includes regular, proactive support, promotional opportunities if desired, training programs, and more.

Speak with Adrienne McLean on 0414 367 960 or email adrienne@adriennemclean.com

Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop

How to talk about what you do & learn to love presenting

When you’ve asked someone about what they do – have you ever heard a long complicated explanation and still not quite understanding what they do?

Talking about what you offer can be more difficult than it seems,  speaking about what you do becomes a very big part of the world of managing a business. Whether it is speaking to a group , speaking to suppliers or speaking with clients or at networking meetings.

How to talk about what you do & learn to love presenting details the fundamentals of talking about what you do so it is clear when delivering a presentation or even talking to one person. It gives the attendees an understanding of what audiences are wanting from their presenter – and it doesn’t matter about the size of the audience.

Finding out what audiences are wanting really assists the presenter – this presentation will give ideas and approaches to really build rapport and connect – which is so important in the business world.

Process, People, Productivity and Profit

So why in business are the 4 P’s – Process, People , Productivity and Profit so important?

Businesses do not exist with just good products. It doesn’t matter how fantastic the product is if the marketing and processes are not in place the product will not sell.

It is essential to be able to connect with the customers who need your service and who’s problem you solve. So having a sound marketing process is essential, as well as a number of others – sales, logistics, customer service, human resources, warehousing, finances and so on.

If you have good people around you supporting your vision, then the business will grow. The business is dependant on having skilled and positive people who understand their roles and the processes they are expected to undertake. Having the right people “on the bus” is important.

Productivity will increase by having good systems in place, detailing the activities along with the right people who share your vision and are positive and supportive. A combination of sound processes and the right people will increase productivity and support the business to achieve the goals in place.

Profit will follow by having the sound business processes, the right people and the efficiencies in the productivity. Having the business running as a well oiled machine will ultimately result in higher profits as the business is running efficently.

So the aim is to have the processes (in all areas of the business) running well, the right people sharing the same vision executing the work and working efficiently with high productivity.

So the 4 P’s – Process, People, Productivity and Profit combine together to create the business you are wanting. Are your 4 P’s ideal or are there areas to address?

That’s where an Implementation Strategist will focus – helping business owners to achieve the profit they desire by developing their processes, people and productivity.

An Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

The 4 P’s to an Implementation Strategy

What makes an Implementation Strategist different to coaches, trainers and even mentors ?

An Implementation Strategist identifies what are the underlying challenges, hurdles and problems being faced by the business and works out strategies with the business owner to grow the business. What differentiates an Implementation Strategist from coaches, trainers and mentors, is they are willing to go the extra mile  and roll up their sleeves and get the jobs done.  Make it happen!

How incredibly supportive and useful to a business owner is having an Implementation Strategist in your court?

So what are the areas that an Implementation Strategist works ?

The main focus of an Implementation Strategist is on business growth.  Utilising multiple areas including a powerful marketing system BookYourselfSolid and a continuous improvement approach along with accountability.

The four areas that the Implementation Strategist will take into account are :

1. People – looking at the support the business owner has to achieve the desired goals.
2. Process – assessing the processes in place (or lack of processes)
3. Productivity – looking at what is being achieved and what needs improving.
4. Profit – assessing the profitability and and areas for growth.

The main focus of an Implementation Strategist is to help the business owner identify strategies and ensures the work gets done. This approach has a strong continuous improvement philosophy of building on what is in place, identifying what is working and what needs addressing and then introducing improvements to increase awareness of the business, increase efficiencies and helping the business run successfully.

The benefits to the business owner are:

  • growth in the bottom line
  • relief in seeing projects completed
  • having time to get their won work done
  • enjoying seeing systems working and supporting the business.
  • And so much more…..

So when you are run off your feet with so much to do, not knowing what to do first, wanting to grow the business but don’t have enough hours in the day. Consider a new approach, call for an Implementation Strategist.

An Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.