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January 10, 2019

The Speakers Practice

Established in 2009, The Speakers Practice has been established to help professionals who struggle with delivering work presentations, sales pitches, delivering at conferences and speaking in front of a video camera.

And because we love small businesses and understand the importance of being able to deliver a confident presentation when in front of clients, staff and most importantly prospects. We have some highly respected solutions to assist.

We have been through every single issue associated with delivering a presentation. We understand the issue with being nervous, having negative self talk, finding it frightening to speak to a camera and simply not wanting to get up and speak in front of groups. If you run a business or are a marketing executive who needs to represent the company or you are in business development or sales, your presentation skills need to be confident and you need to display the ability to talk about the business and build trust.

That’s what we are all about, helping you bring your dreams into reality. Less sleepless nights worrying about giving presentations the next day and how to prepare your presentation as well as what to say. How would it be to actually enjoy delivering presentations – we can help you to achieve this transformation!

To see how The Speakers Practice can assist & our programs – go to The Speakers Practice

January 10, 2019

Amplify Results

We know what it’s like to be involved with a small, family business. We understand how important it is to find clients on a consistent basis. So we rolled up our sleeves and learnt a proven system that works – Book Yourself Solid. We are passionate about teaching that same system to our clients in a way that not only builds their business but has them falling in love with marketing and sales.

And because we love small businesses and understand the need to have systems for everything, we help you develop a way to consistently market while being able to serve the clients you have. Consistent marketing + systems and processes = a great business. That’s what we are all about, helping you bring your dreams into reality. Less sleepless nights worrying about how to get clients or how to service the ones you have. And more fun in everything you do.

To find out more about our marketing programs and how we can assist with your marketing needs, see Amplify Results.

January 10, 2019

Professional Services Marketing Conference 2023

The Professional Services Marketing Conference is an annual conference focusing in on the business development process from marketing through to sales.

This conference is designed to take attendees through the business development journey – starting with marketing and building trust then going through to the sales process and getting the sale. Mindset is involved along the process & in todays world digital marketing plays a significant role.

The Professional Services Marketing Conference is for B2B Business Owners, Marketing & Sales Executives and Business Development Managers. This is an information based conference and each speaker has been asked to deliver 3 take-aways activities that can really help the attendees. With 9 speakers, it is a full day with lots of value.

There are opportunities for specialists in their field to be able to present – all speakers will be assessed for their speciality and how it fits into the conference theme. The disciplines looked for to be a speaker are within marketing, digital marketing, sales and mindset.

We are building up a community of Service Professionals who are keen to grow their business and understand the practicalities of the process . The community is both the speakers and the conference attendees who are like minded professionals all trying to get ahead in a competitive world.

The conference for 2023, is being held on Wednesday 30th August, from 11am to 5:30pm with networking event to follow.

To see more about the Professional Services Marketing Conference and the speaking line up for the next conference, go to Professional Services Marketing Conference.

January 10, 2019

Adrienne McLean.com Membership

Professionals are highly skilled ,however, the business side ie the marketing, sales, delivering presentations, asking for the sale, the world of digital marketing & online tools to help business is where Professionals need assistance.

The Adrienne McLean.com Membership site is growing a community of Service Professionals who are needing assistance with business development, marketing, sales, digital marketing, mindset and the tools for running a business in the 21st century.

There is an annual conference, the Professional Services Marketing Conference, where specialists in various business development disciplines deliver quality presentations with information for Service Professionals. Whether you are a Business Owner, Business Development Manager , Marketing Manager or a Sales Manager, this conference is designed to take you along the business development journey through marketing, digital marketing, sales and mindset.

November 30, 2018

” How content positions you as an expert ” – Business Success Strategy interview with Luke Chaffey

Raising awareness of your topic or niche by using content is the perfect way to position you as an expert in your field. You can deliver information that can really build recognition of your brand and display your knowledge in easily digested methods.

Here’s the Business Success Strategy interview with Luke Chaffey, Kochies Business Builders – Digital – Luke really goes into detail about the benefits of creating content, how to create content that connects and discusses problems that your audience faces.

There is really “meaty” information right through the interview so get a cup of tea and spend 30 mins listening to Luke’s approaches and information.

Adrienne McLean, a Business Development coach who helps professionals to get more clients, move forward and build confidence to get the sales flowing in. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

April 6, 2018

Working through the maze of internet based marketing

OK – the Yellow Pages are long gone. Businesses have had to make a lot of changes to keep up with the changing methods of marketing using the internet. There are tools available now that just weren’t around 10 years ago , even 5 years ago in some cases.

So if you are a Service Professional, what are some of the important internet based or “digital” tools that are needed to be utilised in a business today?

1. A Digital Footprint – is essential. You must be able to be found on the web.
  If a prospect meets you and are interested in your business, they must be able to search for your business and find you. If this is not the case, the prospect will go to another business and you’ve lost the business.
  A website is really important, this is your on-line brochure but there are other ways of building a digital footprint so you can be found. Social media, article writing, registering with Google and online business directories are just some ways.
2. Customer Relationship Management tool – CRM – this is a digital record of your clients, connections and prospects. There are free or paid versions. These CRMs build a record of your “touch”points with your audience – social media, emails, phone numbers, etc.
3. Email Management tools – here you can send out group emails – they are easy to format and you will be able to send out newsletters to groups – these look good and are easy for you to send to many just in one email.
4. Online assistance – there are many ways of accessing online help which are both inexpensive and very useful. You can get help with all sorts of tasks and all over the web.
5. Websites – having a website is a credibility builder and a place for prospects to see if your business can help them. This is where branding makes a huge impact, especially, if you are a serviced based business. If you don’t want to spend money on a website, Google offer a free option that has many options similar to fully developed sites. Worth having a look.
6. Blogs – writing articles displays you as an expert in your field – writing articles, having your own blog or adding to online magazines are a great way of increasing your digital footprint plus displaying you as an expert.
7. Video – video is another way to display you as an expert in your field – creating smart phone video and uploading into social media platforms is an easy way to build a following and get your message out there.
8. Social Media – there are over 300 Social Media platforms – choose the platforms where your Target market are – you just need maybe 1 or 2 and no more than 5 – by uploading your video and blogs as well as posting will enable you to build a Digital Footprint and prospects will be able to find you.
9. Google Analytics – is important – this is attached to your website – this is important as you can get some metrics about where your contacts are looking, where they are from, how long they stay on your website, etc.

Many find it difficult and overwhelming to know where to start. Spend the time to understand Digital marketing and how to increase your Digital footprint, get to understand the tools as well as implement a marketing system to keep up to date with these tasks. The return will be worth it! With a bit of help, it may be easier than you think!!

Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

February 12, 2018

The importance of choosing a Target Market

“My products and services suit everyone!”
This may be absolutely true – but where do you do your marketing?

If you don’t have a tight Target Market, your marketing efforts are watered down and you really don’t know where to do your marketing to maximise the return.

There are 3 very important reasons to choose a very specific Target Market.

You will know where to find potential clients
They will know that you are committed to serving them
You can tap into established networks of communication

By having a specific Target Market , it makes knowing where to network so much easier. You will start to see the same people at different functions and you will to get to know them. Then, friendships and trust are developed so when they need your service/product or they know someone who does, they can refer you.

Knowing that you serve a specific Target Market, makes the individual needing your service feel that you understand their problems and needs. It makes the wording of your marketing material easier because you can focus on these needs and concerns as if you are speaking directly to them.

Target markets have their established networks of communication, they talk amongst each other and so you can get referrals much easier. Others will be talking about your good work.

Sit down and have a think about your Target Market ! It’s in your best interests.Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

January 22, 2018

Speaking and Training

Speaking and Training is one area that Adrienne McLean helps Service Professionals to become aware and learn skills to grow their business.

In January 2019, Adrienne McLean spoke at the Community of Practice – Women in Business for Ryde City Council. This is a women’s business group – Adrienne spoke on the business development process following the BookYourselfSolid® business building approach. This presentation is available to business groups and networking functions.

Adrienne McLean.com has the following programs to achieve these outcomes -1. Professional Services – Information Forum – Hornsby – a networking group helping connect Service Professionals in the Upper North Shore of Sydney – with specialists available to answer those niggling marketing and financial questions. Net

2. Marketing Skills for Professionals – is a masterclass for Service Professionals in how marketing works and gives the Service Professional the opportunity to put their business into the business development and marketing system “BookYourselfSolid” – identified is what is working, what needs addressing and the action points to work on. This is truely working “On” your business NOT in your business.

3. Presentation Skills for Professionals– is a Presentation Skills masterclass – for Service Professionals wanting to build their confidence in public speaking and confidently get up and present in front of groups. The prestigious presentation skills workshop , the SpeakersTrainingCamp is the program followed – the same as presented by SuccessWorksUSA – an energetic group is established achieving amazing presentations.

4. Technology and Digital Marketing for Professionals– this program is for Service Professionals that find the new world of social media and digital marketing challenging. Attendees need to bring along their laptops or tablets, connect to the internet (complimentary) and then undertake an audit of their business. We discuss ways of increasing visibility and awareness of your business via the internet. This is another example of working “On” your business NOT in your business.

5. Marketing Discovery Audits – both in the business and digital marketing audits are done to see where the marketing is up to, how developed and well established the marketing is and how well it is working. Assessed is what is working, what is not working and what needs to be done to increase awareness and visibility of the business.

6. BookYourselfSolid Online Marketing Workshops – this 5 week program takes Service Professionals and people thinking of starting a business through the powerful marketing system “BookYourselfSolid”. This workshop goes through the methodology and has exercises to really help you work on your marketing, look at what is working, what needs addressing and what can be implemented to increase visibility and awareness of your business.

This is a cost effective way to explore marketing and is run. Program costs $400 + GST for individuals at a agreed time or $250 + GST per person for the 5 week course for groups on Monday evenings starting at 7.30pm to 9pm using Skype.

5. Get Better at Marketing – this program guides you through each step of the “BookYourselfSolid” marketing system along with building confidence to promote yourself. With a structured program, you will build your marketing effectiveness and get more clients.

6. Advanced Marketing Skills – this program is a continuation of the Get Better at Marketing – builds the skills associated with raising your profile and connecting with your audience both digitally and in person.

7. Making Things Happen – this is our mentoring program. An individualised program to “Make Things Happen”. By using the framework of the BookYourselfSolid marketing system and continuous improvement approaches, individualised programs are developed to help you get more clients and become more productive.

8. Marketing Plan Masterclass – this program goes through the Australian government Marketing plan and explains each segment. Attendees work on preparing a marketing plan for their business.

Our rates are:

Individualised hourly rate – $125 + GST
Mentoring 4 hours per month – $500 + GST
Daily rate – $750 + GST

January 22, 2018

Radio and Online Interviews

Promotional tools are available at low cost that can spread the word and raise your profile.

By using the incredible on-line facilities you can create video, do online interviews and build a body of work to create content that can help your prospects and clients. Adrienne McLean runs Business Success Strategies – this is a 30 minute interview on all sorts of business topics to help entrepreneurs grow a business.

Here’s an interview with Elite BookYourselfSolid Certified coach , Dr Ana Melikian speaking on Technology to make Marketing Easier.

Adrienne McLean is the cohost of Monday Focus – Triple H 100.1FM – this is a drive time program interviewing the Hornsby Ku-ring-gai community – politicians, mayors, community leaders of charities, not for profits, people making a difference, authors, sporting groups. Monday Focus started 26th June, 2017 and does about 3 interviews each Monday.

Learning promotional tools will assist to raise your profile. You can connect with people who can help you achieve your goals and help grow your business.

Adrienne McLean is running a 20 part interview series “Think Bigger, Grow and Succeed on Triple H 100.1FM” -this interview series is finding out ways to get out of your comfort zone, grow and get to achieve what you dream. Each episode has a professional who gives insights and approaches.

This podcast series is in preparation for the Professional Services Marketing Conference 2019 – Think Bigger, Grow and Succeed is the conference theme.

January 22, 2018

Networking and Leadership roles

Networking is mandatory for running a business. Adrienne McLean networks within the Hornsby Ku-ring-gai business community and the wider. The NSW Business Chamber, the Institute of Managers and Leaders, Hornsby Chamber of Commerce and the Riverside Chamber.

At the NSW Business Chamber, professionals meet, discuss and learn about each others businesses. Connections are made to create business.

Adrienne started up the Professional Services – Information Forum in 2015 and is running successfully today supporting local business owners with networking, getting referrals and integrating into the Upper North Shore business community.

Adrienne McLean was the president of the Hornsby Chamber of Commerce in 2015 working with the committee to raise the membership from about 15 to over 90 members in just one year. The Hornsby business district was looking for their business community and by running events and supporting members, the business community started to build.

In December 2016, Adrienne joined the board of Triple H – the Hornsby Kuringgai community radio station and is a current board member. This community radio is a small business and needs an active board to grow the station so that the community can have a voice and build awareness via the medium of radio. Adrienne’s experience with small business, marketing and management have meant she has been a valuable member of the board helping with community engagement, marketing, event management and more.