All posts tagged “bookyourselfsolid

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How well established businesses can benefit from focusing on their marketing?

Ok, so your company has been running for a long time, you have a customer base and things seem to be ticking along. But are you earning as much as you want ?

After a business has been operating, there may be systems and procedures in place but times have changed dramatically over the past ten years – technology has changed, marketing methods have changed, social media has been introduced, the Yellow Pages are defunct but what is being  done to keep up with these major changes?

Old systems may not be working and inefficiencies are developed over time. Many innovations have occurred and now apps are taking over and competition to the more traditional methods.

So this is where a real evaluation of where the business is up to , importantly from a financial aspect but also a marketing view and even operational as new methods have come in here too.

By going through the process of creating a new marketing plan, some of the opportunities and threats will be identified. Also, whats working and what needs improving will be identified. Doing a SWOT analysis can save a company. Many businesses have had major hardship or are experiencing this  because of current changes – online businesses taking away market share, road parking restrictions coming in, the overseas manufacturing taking over, an incredible number of changes in all sorts of ways that do impact on business.

Looking at the distribution channels and incorporating the web and social media can be very helpful. The use of Adwords is taking the place of the Yellow Pages.

If you would like to do this yourself, the Australian Government have very helpful plans – the Australian Government Marketing Plan Template  and also the business plan template. Consider creating a 90 day plan and looking at what can be done in the next 3 months to build business.

When going through this,  evaluate the following questions :

  1. Is your branding still current ? Is your business easily identifiable and does it look modern and current? This is not only your stationery and website but also your building
  2. Have you got a client list that is easily integrated into emails and promotional software?
  3. Is your client list as strong as you really think it is?
  4. Are you using the most best distribution channels for your business ? Are you getting your message to your audience?
  5. Are your operational methods still current?
  6. Revisiting the business/ marketing plan annually is good practice – its at the end of the year – now is a good time!

By doing this analysis, you can develop a fresh look at what needs to be done to grow the business. A focus on getting more clients.

A Marketing Discovery Audit will help identify this activities to see how efficient they are and what is required to develop further.

You can ask those niggling marketing questions to help you with raising awareness of your business at the Business  Information Forum at Thyme Square Cafe , Florence Street, Hornsby regularly on Tuesday 9.00 – 10.30am – check for dates.  Adrienne McLean will assist the marketing questions using a powerful  and tested marketing system – BookYourselfSolid.  If you need assistance with your marketing and getting more clients then contact Adrienne McLean on adrienne@thespeakerspracticecom or ring on 0414 367 960.

Image courtesy of Shutterstock.

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Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

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3 Essential Things about Marketing

There’s so much going on with marketing. There’s been huge changes in the methods used to market a business but funnily enough the fundamentals are the same.

There’s an enormous amount of noise – coming at business owners – from many directions and it is truely a challenge to filter through the noise to find out what is going to work for you and what can left on the side.

The 3 Essential Things about Marketing that can help you with this filtering process are:

  1. Marketing raises awareness of your business
    But its what happens next that will book the business. Not that you’ve done a huge amount of marketing – what happens is that potential buyers find out about you – through you’re marketing – then they come and check you out. The buyers ask “Can this business solve my problems?” If the answer is “Yes” then they will give an opportunity to earn their trust. When the timing is right for the buyer – and you have kept building a relationship with that buyer – then you will be “front of mind” – if you have your pricing right and can have a simple sales conversation – then you will book the business.
  2. Who are your Ideal Clients? 
    Who do you want to work for? Who energises you and inspires you to do your best work? You want to work with these people – right?
    Who drains the energy from you and challenges you every step of the way? These are the people you don’t want to work with – right again?
    It is your job to go out into the world, targeting a sector of the market place to find these people who you are meant to serve. These people will energise you and motivate you to do more marketing as you love what you do!
  3. Having a systematic approach will save you time and money –
    If you are a Service Provider, your main focus is on your clients ,however, it is important that you are regularly doing your marketing because generating new clients is essential – you might be busy now but if your audience isn’t constantly reminded about you and your business then they will forget and look elsewhere – so its important no its essential to have a systematic way of getting more clients.
    That’s where Adrienne McLean.com can help with the powerful marketing system “BookYourselfSolid” – Adrienne McLean is a certified BookYourselfSolid Marketing coach – BookYourselfSolid is a systematic way of getting more clients – even if you hat marketing and sales conversations!
    By having a systematic method of getting more clients – it takes the stress out of knowing what to do next – you will know where to find your clients, have a clearly defined product range, know and understand your target market and who are your ideal clients and you will have a clearly defined foundation. So when you do your marketing , we call “Six Core Self Promotion Strategies” , you will be secure that your marketing efforts will have a significant impact planting seeds for the future and getting you more clients.

So by considering these 3 Essential Things about Marketing – it will really assist you to filter though all the noise and choose what will help you with growing and developing your business.

If you would like to find out more then contact Adrienne McLean on adrienne@adriennemclean.com or ring on 0414 367 960. You can attend our Marketing Information Forums where you can ask those niggling questions about marketing.