All posts tagged “business development

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How can an Implementation Strategist help any size enterprise?

How can an Implementation Strategist help any size enterprise?

You run your own business, you want to grow – have you thought of putting on an Implementation Strategist?

Ok, so you haven’t heard the term “Implementation Strategist” before – what is an Implementation Strategist ?  And why do I need one to grow my business?

So there’s not enough hours in the day, you’re working long hours and could be some inefficiencies in your business and processes that if looked at could be improved and made more efficient helping you make more money. You’re wanting more clients, more income and want to grow. You are lacking time, overwhelmed and simply there’s not enough hours in the day to get everything done. Staff are doing their part but really some important business decisions are needed and you’re running around putting out fires!

Does any of this sound familiar?

Wouldn’t it be great if you had some one willing to roll up their sleeves and help you?  Someone who can look at what needs to be done and sets about and gets it done?

Wouldn’t that be so good?

Well that is what an Implementation Strategist does.

An Implementation Strategist is a highly skilled professional who has a unique set of skills across business development, marketing, system and process improvement. This professional will be your right hand aid identifying what is needed to be done and rolling those sleeves up and doing it.

An Implementation Strategist is not a coach and not someone who does an assessment, leaves you with a report and the report sits on the shelf never implemented. However, an Implementation Strategist does do those activities just as a part of the work to help their clients make major leaps forward to grow their business.

The end result of enlisting an Implementation Strategist is :

  • Growth in the bottom line – the business profits will increase dramatically
  • You will be less stressed, starting to address the areas that you wanted to work on but never could , the days wont be filled with so much that you end up overwhelmed not knowing what to do next.
  • Your business processes will run more smoothly, the impact on customer service will be significant – customers will enjoy the service. Projects will get completed.
  • You will be able to feel more connected with your clients and staff and start to enjoy and build bonds wiwthin your community.
  • You will be starting to complete projects and make headway.

So what does an Implementation Strategist do:

An Implementation Strategist helps business owners by-

Plan – finds out the issues
Do – does the work to address the issue
Check – measures the impact
Act – makes any necessary improvements and then starts again

Getting Results

Doing the work to make things happen

Closingthe gap between from not working to excellence

Implementation Strategists come in and get the work done.

Work in the areas of marketing, business growth, business systems, accountability.

IMplementation Strategists are NOT:

 – Coaches – but they do coach clients
– Trainers – but they do train clients and staff
– Report writers who leave you with a long list of tasks

IMplementation Strategists:
Roll up there sleeves and get the jobs done that are needed –

From website upgrades
marketing copy
branding
logo creation
system development
problem solving
Project management from start to completion

Discuss a problem with an Implementation Strategist , ask them to get the work done and they will get on and help you get the job done.

They don’t always do the work themselves – they come with a team of experts – who they involve to solve the issue. They project manage the task – so you can do your work and know the completion of the work is in good hands.

Examples of the work Implementation Strategists do are –

  1. Business Issue Improvement
    – you ask an Implementation STrategist to address the issue –
    – an assessment of the issue will be done,
    – strategies and plans to improve the situation will be determined.
    – the strategies and plans will be actioned
    – the issue will be resolved

  2. Project Management – as a business owner you may have some big ideas and concepts that will add real value to your business. These improvements just dont get done because of the day to day activities.So what does an Implementation Strategist do:- Discusses with the owner the project
    – plans out what needs to be done to make it happen
    – Other professionals may be brought in who are specialists in their field – depending on the tasks
    – the project is managed to make it happen!
  3. Process Improvement

    A business depends on the systems in place to run efficiently and ultimately make more money. If the systems are out of date, staff dont know the systems, the systems are being followed or if there aren’t clear systems in place – there will be inefficiencies and costs will be higher.
    So what does an Implementation Strategist do
    – an audit will be done on the area that is struggling
    – the system will be investigated to see what changes are required
    – the system will be documented
    – The staff involved will be trained so they understand the new system
    – check that the system is in place and working well.

4. Marketing and Business Development

Business growth is always on a business owners mind. IMplementing marketing or improving marketing will grow the business. With Digital marketing being so important and a website essential as well as more traditional methods of increasing awareness of businesses, implementing a marketing system is valuable.

So what does an Implementation Strategist do:

– an audit will be done on the area that is struggling
– the system will be investigated to see whas working, what needs improving using the pwerful marketing system BookYourselfSolid.
– Tasks will be done to make these improvements

The difference is that an Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

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Marketing Information Forum

Marketing Information Forum Event Details

This event is running from 17 January 2017 until 25 April 2017. It is next occurring on January 17, 2017 9:30 am

Finding it all overwhelming trying to run a business and promote it as well?!

Discover Strategies to increase awareness of your business – with powerful marketing tools and techniques. BookYourselfSolid is a marketing system designed for business growth.

Adrienne McLean is holding Marketing Information Forums to help Business Professionals with Marketing. Adrienne is a BookYourselfSolid Certified Marketing coach.Screen Shot 2016-09-01 at 11.22.55 PM

"Everyone, go see Adrienne if you can. This forum is very useful and Adrienne shares enough insights to be helpful but not too over whelming. As a busy business owner, I find it easy to get bamboozled with ideas and to do's. This is great! " Nina
"Great session Adrienne! You raised lots of important points and concepts I really needed to think about - the Marketing Information Session has set me on the right track - Thanks!" Matthew
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Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com  for more details and to book in!

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5 Quick Tips to Improve your Marketing

We’re all looking for fast ways to improve our marketing and yet not take huge amounts of time away from helping our clients – Here’s 5 Quick Tips to Improve your Marketing

  1. Every day ring someone on your database and say hello!Catch up, see whats happening in their world , you can talk about whats happening for you but don’t bombard them with a sales pitch. Building the relationship is important thing –
  2. Make an effort and look for individuals who can help you grow your business. Then, find ways to meet them or be introduced to them. You may be able to meet them at a networking function or an event. Once contact is made work at growing your connection with this person, getting to know them and gently letting them know abut what you are doing and aiming to achieve.
  3. Give someone some business – introduce two people who you know who may be able to help each other. This shows you are as a leader, as a go to person who can assist others.
  4. Create some content – prepare a blog, video or social media post. Regularly prepare content that can be sent out to your clients or posted on social media. This will build up your speciality in an area and you can inform your clients and wider audience. Quality is important, connecting the content with your audience is also important and you can build yourself a niche being the expert in that field.
  5. Send 3 people an email , sharing compassion, sharing some information that you know they will be interested in and you can share about what you are doing at the moment. Again, don’t make it “salesy” – its to be friendly and connecting you with your network.

These marketing tips are not time consuming but will raise awareness of your business, build connects and relationships with your audience and develop you as an expert in your field. You can choose the timings – daily, weekly or monthly – fit these into your marketing to get your more clients!

If you would like to find out more then contact Adrienne McLean on adrienne@adriennemclean.com or ring on 0414 367 960. The Daily Marketing Routine for Business Success can really help you with implementing these easy marketing steps.  Contact Adrienne for more details and you can attend our Marketing Information Forums where you can ask those niggling questions about marketing.

A photo by Liz Weston. unsplash.com/photos/PJzc7LOt2Ig

Events & Resources

We love small businesses and understand the need to have systems for everything, we help you develop a way to consistently market while being able to serve the clients you have.  Consistent marketing + systems and processes + a great business.  That’s what we are all about, helping you bring your dreams into reality.  Less sleepless nights worrying about how to get clients or how to service the ones you have.  And more fun in everything you do.

Here are the events we have to support you develop and grow your business –

See –

Marketing Information Forum :
http://thespeakerspractice.com.au/events/event/marketing-information-forum/