All posts tagged “Marketing

Adrienne McLean.com Membership

Professionals are highly skilled ,however, the business side ie the marketing, sales, delivering presentations, asking for the sale, the world of digital marketing & online tools to help business is where Professionals need assistance.

The Adrienne McLean.com Membership site is growing a community of Service Professionals who are needing assistance with business development, marketing, sales, digital marketing, mindset and the tools for running a business in the 21st century.

There is an annual conference, the Professional Services Marketing Conference, where specialists in various business development disciplines deliver quality presentations with information for Service Professionals. Whether you are a Business Owner, Business Development Manager , Marketing Manager or a Sales Manager, this conference is designed to take you along the business development journey through marketing, digital marketing, sales and mindset.

Working through the maze of internet based marketing

OK – the Yellow Pages are long gone. Businesses have had to make a lot of changes to keep up with the changing methods of marketing using the internet.  There are tools available now that just weren’t around 10 years ago , even 5 years ago in some cases.

So if you are a Service Professional, what are some of the important internet based or “digital” tools that are needed to be utilised in a business today?

    1. A Digital Footprint – is essential. You must be able to be found on the web.
      If a prospect meets you and are interested in your business, they must be able to search for your business and find you. If this is not the case, the prospect will go to another business and you’ve lost the business.
      A website is really important, this is your on-line brochure but there are other ways of building a digital footprint so you can be found. Social media, article writing, registering with Google and online business directories are just some ways.
    2. Customer Relationship Management tool – CRM – this is a digital record of your clients, connections and prospects. There are free or paid versions. These CRMs build a record of your “touch”points with your audience – social media, emails, phone numbers, etc.
    3. Email Management tools – here you can send out group emails – they are easy to format and you will be able to send out newsletters to groups – these look good and are easy for you to send to many just in one email.
    4. Online assistance – there are many ways of accessing online help which are both inexpensive and very useful. You can get help with all sorts of tasks and all over the web.
    5. Websites – having a website is a credibility builder and a place for prospects to see if your business can help them. This is where branding makes a huge impact, especially, if you are a serviced based business.  If you don’t want to spend money on a website, Google offer a free option that has many options similar to fully developed sites. Worth having a look.
    6. Blogs – writing articles displays you as an expert in your field – writing articles, having your own blog or adding to online magazines are a great way of increasing your digital footprint plus displaying you as an expert.
    7. Video – video is another way to display you as an expert in your field – creating smart phone video and uploading into social media platforms is an easy way to build a following and get your message out there.
    8. Social Media – there are over 300 Social Media platforms – choose the platforms where your Target market are – you just need maybe 1 or 2 and no more than 5 – by uploading your video and blogs as well as posting will enable you to build a Digital Footprint and prospects will be able to find you.
    9. Google Analytics – is important – this is attached to your website – this is important as you can get some metrics about where your contacts are looking, where they are from, how long they stay on your website, etc.

Many find it difficult and overwhelming to know where to start. Spend the time to understand Digital marketing and how to increase your Digital footprint, get to understand the tools as well as implement a marketing system to keep up to date with these tasks. The return will be worth it! With a bit of help, it may be easier than you think!!

Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

The importance of choosing a Target Market

“My products and services suit everyone!”
This may be absolutely true – but where do you do your marketing?

If you don’t have a tight Target Market, your marketing efforts are watered down and you really don’t know where to do your marketing to maximise the return.

There are 3 very important reasons to choose a very specific Target Market.

  1. You will know where to find potential clients
  2. They will know that you are committed to serving them
  3. You can tap into established networks of communication

By having a specific Target Market , it makes knowing where to network so much easier. You will start to see the same people at different functions and you will to get to know them. Then, friendships and trust are developed so when they need your service/product or they know someone who does, they can refer you.

Knowing that you serve a specific Target Market, makes the individual needing your service feel that you understand their problems and needs. It makes the wording of your marketing material easier because you can focus on these needs and concerns as if you are speaking directly to them.

Target markets have their established networks of communication, they talk amongst each other and so you can get referrals much easier. Others will be talking about your good work.

Sit down and have a think about your Target Market ! It’s in your best interests.Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

Speaking and Training

Adrienne McLean.com Programs

The Adrienne McLean.com programs are all designed to achieve the following 5 skills for Service Professionals  –

  1. Service Professionals have the skills to promote & market themselves and their business
  2. Service Professionals have a framework to market their products and services
  3. Service Professionals have accountable to getting those activities done
  4. Service Professionals have a signature speech and are confident to speak in front of groups
  5. Service Professionals have up to date with current marketing techniques

Adrienne McLean.com has the following programs to achieve these outcomes –

1. Hornsby Business Information Forum a networking group helping connect Service Professionals – with specialists available to answer those niggling marketing and financial questions.

2. Marketing Skills for Professionals – is a masterclass for Service Professionals in how marketing works and gives the Service Professional the opportunity to put their business into the business development and marketing system “BookYourselfSolid” – identified is what is working, what needs addressing and the action points to work on. This is truely working “On” your business NOT in your business.

3. Presentation Skills for Professionals – is a Presentation Skills masterclass – for Service Professionals wanting to build their confidence in public speaking and confidently get up and present in front of groups. The prestigious presentation skills workshop , the SpeakersTrainingCamp is the program followed – the same as presented by SuccessWorksUSA – an energetic group is established achieving amazing presentations.

4. Technology and Digital Marketing for Professionals – this program is for Service Professionals that find the new world of social media and digital marketing challenging. Attendees need to bring along their laptops or tablets, connect to the internet (complimentary) and then undertake an audit of their business. We discuss ways of increasing visibility and awareness of your business via the internet. This is another example of working “On” your business NOT in your business.

5. Marketing Discovery Audits – both in the business and digital marketing audits are done to see where the marketing is up to, how developed and well established the marketing is and how well it is working. Assessed is what is working, what is not working and what needs to be done to increase awareness and visibility of the business.

6. BookYourselfSolid Online Marketing Workshops – this 5 week program takes Service Professionals and people thinking of starting a business through the powerful marketing system “BookYourselfSolid”. This workshop goes through the methodology and has exercises to really help you work on your marketing, look at what is working, what needs addressing and what can be implemented to increase visibility and awareness of your business.

This is a cost effective way to explore marketing and is run.   Program costs $400 + GST for individuals at a agreed time or  $250 + GST per person  for the 5 week course for groups on Monday evenings starting at 7.30pm to 9pm using Skype.

5.  Get Better at Marketing – this program guides you through each step of the “BookYourselfSolid” marketing system along with building confidence to promote yourself. With a structured program, you will build your marketing effectiveness and get more clients.

6.  Advanced  Marketing Skills – this program is a continuation of the Get Better at Marketing – builds the skills associated with raising your profile and connecting with your audience both digitally and in person.

7.  Making Things Happen – this is our mentoring program. An individualised program to “Make Things Happen”. By using the framework of the BookYourselfSolid marketing system and continuous improvement approaches, individualised programs are developed to help you get more clients and become more productive.

8. Marketing Plan Masterclass – this program goes through the Australian government Marketing plan and explains each segment. Attendees work on preparing a marketing plan for their business.

Our rates are:

Individualised hourly rate – $150 + GST
Mentoring 4 hours per month – $500 + GST
Daily rate – $750 + GST

Sign up for Mentoring – either 3 month, 6 month or Ongoing after 6 months and receive 10% off workshops.

Community Involvement Giving Back

Getting involved with the community is important. It raises your profile and displays you as a leader who sees the significance of giving back.

Adrienne McLean holds every 4th Thursday of the month the Hornsby Business Information Forum. This is for Business Owners, Professionals to connect, find out information on business development, marketing, sales and mindset as well as have some accountability. At this group, Professionals meet Professionals and business is realised due to the monthly connections made as well as understanding each others businesses so when the time is right, business can be done.

Adrienne is involved with many community associations including being on the board of Triple H 100.1FM, the voice of the Hornsby Ku-ring-gai community. Adrienne helps with the management of the station, raises the profile and is a co-host of the popular Monday Focus – Triple H 100.1FM where Adrienne and her cohost Greg Smith interview local community leaders, politicians, charities, community clubs, and the general public. Local issues are raised, the amazing activities happening in the Hornsby Ku-ring-gai  community are identified.

Adrienne has been a judge and chief judge for the Lions Club Youth of the Year award since 2010. This Lions Club initiative gives Year 11 and Year 12 leaders at their school opportunities to be recognised for their leadership roles. Having gone through the intense Youth of the Year award process, a 30 – 45 minute interview and Public Speaking evening event, this can go onto the applicant’s resume and be recognised as a leader within their community.

In 2018, Adrienne was a volunteer on the Turramurra Rotary – Jumbo Joy Flight. This initiative gives disadvantaged families and disabled families a 90 minute flight on a QANTAS Jumbo Jet. The flight staff donate their time to give these children, who may never have experienced a flight, an experience the children, families, parents and volunteers never forget. This Rotary initiative has been going since 1974.

Since November 2016, Adrienne has been a regular participant at the Turramurra Trotters. Attending each Saturday morning at 6.15am and going for a 7km walk. There are Ultra Marathon Runners, Marathon Runners, Running enthusiasts, Cyclists and Walkers. By regularly turning up and walking , as Adrienne enjoys, fitness levels increase and connection with the community increases too. The coffee after the exercise session is a must !

Being a carer for 11 years, Adrienne has a presentation “Carers and our Society”. Adrienne delivers her overview of her family’s experience of having her father as a part of their family unit. Being apart of the Sandwich generation had learnings and accessing resources available are essential. If you are looking for a presentation on having three generations living together, caring for the parents, contact Adrienne for more details.

Being a members of Toastmasters International and ST ives Toastmasters since 2002 has been a life changing experience. This organisation helps raise confidence in public speaking and leadership skills. Adrienne has gone through the training and holds a Distinguished Toastmaster award.

For more details – contact Adrienne McLean on 0414 367 960 or email adrienne@adriennemclean.com

Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop

Process, People, Productivity and Profit

So why in business are the 4 P’s – Process, People , Productivity and Profit so important?

Businesses do not exist with just good products. It doesn’t matter how fantastic the product is if the marketing and processes are not in place the product will not sell.

It is essential to be able to connect with the customers who need your service and who’s problem you solve. So having a sound marketing process is essential, as well as a number of others – sales, logistics, customer service, human resources, warehousing, finances and so on.

If you have good people around you supporting your vision, then the business will grow. The business is dependant on having skilled and positive people who understand their roles and the processes they are expected to undertake. Having the right people “on the bus” is important.

Productivity will increase by having good systems in place, detailing the activities along with the right people who share your vision and are positive and supportive. A combination of sound processes and the right people will increase productivity and support the business to achieve the goals in place.

Profit will follow by having the sound business processes, the right people and the efficiencies in the productivity. Having the business running as a well oiled machine will ultimately result in higher profits as the business is running efficently.

So the aim is to have the processes (in all areas of the business) running well, the right people sharing the same vision executing the work and working efficiently with high productivity.

So the 4 P’s – Process, People, Productivity and Profit combine together to create the business you are wanting. Are your 4 P’s ideal or are there areas to address?

That’s where an Implementation Strategist will focus – helping business owners to achieve the profit they desire by developing their processes, people and productivity.

An Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

How can an Implementation Strategist help any size enterprise?

How can an Implementation Strategist help any size enterprise?

You run your own business, you want to grow – have you thought of putting on an Implementation Strategist?

Ok, so you haven’t heard the term “Implementation Strategist” before – what is an Implementation Strategist ?  And why do I need one to grow my business?

So there’s not enough hours in the day, you’re working long hours and could be some inefficiencies in your business and processes that if looked at could be improved and made more efficient helping you make more money. You’re wanting more clients, more income and want to grow. You are lacking time, overwhelmed and simply there’s not enough hours in the day to get everything done. Staff are doing their part but really some important business decisions are needed and you’re running around putting out fires!

Does any of this sound familiar?

Wouldn’t it be great if you had some one willing to roll up their sleeves and help you?  Someone who can look at what needs to be done and sets about and gets it done?

Wouldn’t that be so good?

Well that is what an Implementation Strategist does.

An Implementation Strategist is a highly skilled professional who has a unique set of skills across business development, marketing, system and process improvement. This professional will be your right hand aid identifying what is needed to be done and rolling those sleeves up and doing it.

An Implementation Strategist is not a coach and not someone who does an assessment, leaves you with a report and the report sits on the shelf never implemented. However, an Implementation Strategist does do those activities just as a part of the work to help their clients make major leaps forward to grow their business.

The end result of enlisting an Implementation Strategist is :

  • Growth in the bottom line – the business profits will increase dramatically
  • You will be less stressed, starting to address the areas that you wanted to work on but never could , the days wont be filled with so much that you end up overwhelmed not knowing what to do next.
  • Your business processes will run more smoothly, the impact on customer service will be significant – customers will enjoy the service. Projects will get completed.
  • You will be able to feel more connected with your clients and staff and start to enjoy and build bonds wiwthin your community.
  • You will be starting to complete projects and make headway.

So what does an Implementation Strategist do:

An Implementation Strategist helps business owners by-

Plan – finds out the issues
Do – does the work to address the issue
Check – measures the impact
Act – makes any necessary improvements and then starts again

Getting Results

Doing the work to make things happen

Closingthe gap between from not working to excellence

Implementation Strategists come in and get the work done.

Work in the areas of marketing, business growth, business systems, accountability.

IMplementation Strategists are NOT:

 – Coaches – but they do coach clients
– Trainers – but they do train clients and staff
– Report writers who leave you with a long list of tasks

IMplementation Strategists:
Roll up there sleeves and get the jobs done that are needed –

From website upgrades
marketing copy
branding
logo creation
system development
problem solving
Project management from start to completion

Discuss a problem with an Implementation Strategist , ask them to get the work done and they will get on and help you get the job done.

They don’t always do the work themselves – they come with a team of experts – who they involve to solve the issue. They project manage the task – so you can do your work and know the completion of the work is in good hands.

Examples of the work Implementation Strategists do are –

  1. Business Issue Improvement
    – you ask an Implementation STrategist to address the issue –
    – an assessment of the issue will be done,
    – strategies and plans to improve the situation will be determined.
    – the strategies and plans will be actioned
    – the issue will be resolved

  2. Project Management – as a business owner you may have some big ideas and concepts that will add real value to your business. These improvements just dont get done because of the day to day activities.So what does an Implementation Strategist do:- Discusses with the owner the project
    – plans out what needs to be done to make it happen
    – Other professionals may be brought in who are specialists in their field – depending on the tasks
    – the project is managed to make it happen!
  3. Process Improvement

    A business depends on the systems in place to run efficiently and ultimately make more money. If the systems are out of date, staff dont know the systems, the systems are being followed or if there aren’t clear systems in place – there will be inefficiencies and costs will be higher.
    So what does an Implementation Strategist do
    – an audit will be done on the area that is struggling
    – the system will be investigated to see what changes are required
    – the system will be documented
    – The staff involved will be trained so they understand the new system
    – check that the system is in place and working well.

4. Marketing and Business Development

Business growth is always on a business owners mind. IMplementing marketing or improving marketing will grow the business. With Digital marketing being so important and a website essential as well as more traditional methods of increasing awareness of businesses, implementing a marketing system is valuable.

So what does an Implementation Strategist do:

– an audit will be done on the area that is struggling
– the system will be investigated to see whas working, what needs improving using the pwerful marketing system BookYourselfSolid.
– Tasks will be done to make these improvements

The difference is that an Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.