All posts tagged “public speaking ‘

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Overcome Procrastination – How to Finish what you start

Taking massive action is what provides results.

For executing marketing strategies to promote and connect your business with prospects, constant, regular and major action is required to raise the profile of your business .

It is easy to fall into the cycle of perfectionism and put off doing the important tasks that will deliver results. Going into the self doubt pit and going around and around in circles.

Your offering doesn’t need to be perfect – it does need to deliver. Since you are an expert in your field, your programs will deliver but the fine tweeking can be left until perhaps the program is tested and you get some customer feedback. Perhaps, the feedback will be excellent and you don’t need to the tweeking anyway?! Have you thought of that?

Here are the top ten items to work through when you have identified your action list:

  1. Limit the number and be selective with the tasks.
  2. Think about resources – have you got the skills to be able to achieve the goals
  3. Workout a timeline of when you want the task completed so you can finish the task in a timely manner
  4. Quit being a perfectionist!
  5. Commit yourself, your time and focus on what needs to be done. Really committing to the task is essential.
  6. Know your purpose with the task and connect this with your end vision.
  7. Enjoy the journey, learn a lot and make it a positive experience
  8. Keep track of your progress
  9. Celebrate your victories and how far you’ve come!
  10. Assess at the end of the time allocated, if it is achievable and what you want.

There is a real sense of achievement when you get the tasks done and you see the benefits of the work. Making progress is the journey of  building a business. Just do the work!

Adrienne McLean is a BookYourselfSolid marketing coach who helps business owners to achieve their goals and keep them focused on achieving their goals. Adrienne offers BookYourselfSolid online and in person workshop as well as mentoring.  You can contact Adrienne on adrienne@adriennemclean.com  or ring on 0414 367 960.

Photo is courtesy of Shutterstock

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How well established businesses can benefit from focusing on their marketing?

Ok, so your company has been running for a long time, you have a customer base and things seem to be ticking along. But are you earning as much as you want ?

After a business has been operating, there may be systems and procedures in place but times have changed dramatically over the past ten years – technology has changed, marketing methods have changed, social media has been introduced, the Yellow Pages are defunct but what is being  done to keep up with these major changes?

Old systems may not be working and inefficiencies are developed over time. Many innovations have occurred and now apps are taking over and competition to the more traditional methods.

So this is where a real evaluation of where the business is up to , importantly from a financial aspect but also a marketing view and even operational as new methods have come in here too.

By going through the process of creating a new marketing plan, some of the opportunities and threats will be identified. Also, whats working and what needs improving will be identified. Doing a SWOT analysis can save a company. Many businesses have had major hardship or are experiencing this  because of current changes – online businesses taking away market share, road parking restrictions coming in, the overseas manufacturing taking over, an incredible number of changes in all sorts of ways that do impact on business.

Looking at the distribution channels and incorporating the web and social media can be very helpful. The use of Adwords is taking the place of the Yellow Pages.

If you would like to do this yourself, the Australian Government have very helpful plans – the Australian Government Marketing Plan Template  and also the business plan template. Consider creating a 90 day plan and looking at what can be done in the next 3 months to build business.

When going through this,  evaluate the following questions :

  1. Is your branding still current ? Is your business easily identifiable and does it look modern and current? This is not only your stationery and website but also your building
  2. Have you got a client list that is easily integrated into emails and promotional software?
  3. Is your client list as strong as you really think it is?
  4. Are you using the most best distribution channels for your business ? Are you getting your message to your audience?
  5. Are your operational methods still current?
  6. Revisiting the business/ marketing plan annually is good practice – its at the end of the year – now is a good time!

By doing this analysis, you can develop a fresh look at what needs to be done to grow the business. A focus on getting more clients.

A Marketing Discovery Audit will help identify this activities to see how efficient they are and what is required to develop further.

You can ask those niggling marketing questions to help you with raising awareness of your business at the Business  Information Forum at Thyme Square Cafe , Florence Street, Hornsby regularly on Tuesday 9.00 – 10.30am – check for dates.  Adrienne McLean will assist the marketing questions using a powerful  and tested marketing system – BookYourselfSolid.  If you need assistance with your marketing and getting more clients then contact Adrienne McLean on adrienne@thespeakerspracticecom or ring on 0414 367 960.

Image courtesy of Shutterstock.

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Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

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Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

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Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop