Ok, so your company has been running for a long time, you have a customer base and things seem to be ticking along. But are you earning as much as you want ?
After a business has been operating, there may be systems and procedures in place but times have changed dramatically over the past ten years – technology has changed, marketing methods have changed, social media has been introduced, the Yellow Pages are defunct but what is being done to keep up with these major changes?
Old systems may not be working and inefficiencies are developed over time. Many innovations have occurred and now apps are taking over and competition to the more traditional methods.
So this is where a real evaluation of where the business is up to , importantly from a financial aspect but also a marketing view and even operational as new methods have come in here too.
By going through the process of creating a new marketing plan, some of the opportunities and threats will be identified. Also, whats working and what needs improving will be identified. Doing a SWOT analysis can save a company. Many businesses have had major hardship or are experiencing this because of current changes – online businesses taking away market share, road parking restrictions coming in, the overseas manufacturing taking over, an incredible number of changes in all sorts of ways that do impact on business.
Looking at the distribution channels and incorporating the web and social media can be very helpful. The use of Adwords is taking the place of the Yellow Pages.
If you would like to do this yourself, the Australian Government have very helpful plans – the Australian Government Marketing Plan Template and also the business plan template. Consider creating a 90 day plan and looking at what can be done in the next 3 months to build business.
When going through this, evaluate the following questions :
- Is your branding still current ? Is your business easily identifiable and does it look modern and current? This is not only your stationery and website but also your building
- Have you got a client list that is easily integrated into emails and promotional software?
- Is your client list as strong as you really think it is?
- Are you using the most best distribution channels for your business ? Are you getting your message to your audience?
- Are your operational methods still current?
- Revisiting the business/ marketing plan annually is good practice – its at the end of the year – now is a good time!
By doing this analysis, you can develop a fresh look at what needs to be done to grow the business. A focus on getting more clients.
A Marketing Discovery Audit will help identify this activities to see how efficient they are and what is required to develop further.
You can ask those niggling marketing questions to help you with raising awareness of your business at the Business Information Forum at Thyme Square Cafe , Florence Street, Hornsby regularly on Tuesday 9.00 – 10.30am – check for dates. Adrienne McLean will assist the marketing questions using a powerful and tested marketing system – BookYourselfSolid. If you need assistance with your marketing and getting more clients then contact Adrienne McLean on adrienne@thespeakerspracticecom or ring on 0414 367 960.
Image courtesy of Shutterstock.