January 2018 - adriennemclean.com

Monthly archives of “January 2018”

January 22, 2018

Speaking and Training

Speaking and Training is one area that Adrienne McLean helps Service Professionals to become aware and learn skills to grow their business.

In January 2019, Adrienne McLean spoke at the Community of Practice – Women in Business for Ryde City Council. This is a women’s business group – Adrienne spoke on the business development process following the BookYourselfSolid® business building approach. This presentation is available to business groups and networking functions.

Adrienne McLean.com has the following programs to achieve these outcomes -1. Professional Services – Information Forum – Hornsby – a networking group helping connect Service Professionals in the Upper North Shore of Sydney – with specialists available to answer those niggling marketing and financial questions. Net

2. Marketing Skills for Professionals – is a masterclass for Service Professionals in how marketing works and gives the Service Professional the opportunity to put their business into the business development and marketing system “BookYourselfSolid” – identified is what is working, what needs addressing and the action points to work on. This is truely working “On” your business NOT in your business.

3. Presentation Skills for Professionals– is a Presentation Skills masterclass – for Service Professionals wanting to build their confidence in public speaking and confidently get up and present in front of groups. The prestigious presentation skills workshop , the SpeakersTrainingCamp is the program followed – the same as presented by SuccessWorksUSA – an energetic group is established achieving amazing presentations.

4. Technology and Digital Marketing for Professionals– this program is for Service Professionals that find the new world of social media and digital marketing challenging. Attendees need to bring along their laptops or tablets, connect to the internet (complimentary) and then undertake an audit of their business. We discuss ways of increasing visibility and awareness of your business via the internet. This is another example of working “On” your business NOT in your business.

5. Marketing Discovery Audits – both in the business and digital marketing audits are done to see where the marketing is up to, how developed and well established the marketing is and how well it is working. Assessed is what is working, what is not working and what needs to be done to increase awareness and visibility of the business.

6. BookYourselfSolid Online Marketing Workshops – this 5 week program takes Service Professionals and people thinking of starting a business through the powerful marketing system “BookYourselfSolid”. This workshop goes through the methodology and has exercises to really help you work on your marketing, look at what is working, what needs addressing and what can be implemented to increase visibility and awareness of your business.

This is a cost effective way to explore marketing and is run. Program costs $400 + GST for individuals at a agreed time or $250 + GST per person for the 5 week course for groups on Monday evenings starting at 7.30pm to 9pm using Skype.

5. Get Better at Marketing – this program guides you through each step of the “BookYourselfSolid” marketing system along with building confidence to promote yourself. With a structured program, you will build your marketing effectiveness and get more clients.

6. Advanced Marketing Skills – this program is a continuation of the Get Better at Marketing – builds the skills associated with raising your profile and connecting with your audience both digitally and in person.

7. Making Things Happen – this is our mentoring program. An individualised program to “Make Things Happen”. By using the framework of the BookYourselfSolid marketing system and continuous improvement approaches, individualised programs are developed to help you get more clients and become more productive.

8. Marketing Plan Masterclass – this program goes through the Australian government Marketing plan and explains each segment. Attendees work on preparing a marketing plan for their business.

Our rates are:

Individualised hourly rate – $125 + GST
Mentoring 4 hours per month – $500 + GST
Daily rate – $750 + GST

January 22, 2018

Radio and Online Interviews

Promotional tools are available at low cost that can spread the word and raise your profile.

By using the incredible on-line facilities you can create video, do online interviews and build a body of work to create content that can help your prospects and clients. Adrienne McLean runs Business Success Strategies – this is a 30 minute interview on all sorts of business topics to help entrepreneurs grow a business.

Here’s an interview with Elite BookYourselfSolid Certified coach , Dr Ana Melikian speaking on Technology to make Marketing Easier.

Adrienne McLean is the cohost of Monday Focus – Triple H 100.1FM – this is a drive time program interviewing the Hornsby Ku-ring-gai community – politicians, mayors, community leaders of charities, not for profits, people making a difference, authors, sporting groups. Monday Focus started 26th June, 2017 and does about 3 interviews each Monday.

Learning promotional tools will assist to raise your profile. You can connect with people who can help you achieve your goals and help grow your business.

Adrienne McLean is running a 20 part interview series “Think Bigger, Grow and Succeed on Triple H 100.1FM” -this interview series is finding out ways to get out of your comfort zone, grow and get to achieve what you dream. Each episode has a professional who gives insights and approaches.

This podcast series is in preparation for the Professional Services Marketing Conference 2019 – Think Bigger, Grow and Succeed is the conference theme.

January 22, 2018

Networking and Leadership roles

Networking is mandatory for running a business. Adrienne McLean networks within the Hornsby Ku-ring-gai business community and the wider. The NSW Business Chamber, the Institute of Managers and Leaders, Hornsby Chamber of Commerce and the Riverside Chamber.

At the NSW Business Chamber, professionals meet, discuss and learn about each others businesses. Connections are made to create business.

Adrienne started up the Professional Services – Information Forum in 2015 and is running successfully today supporting local business owners with networking, getting referrals and integrating into the Upper North Shore business community.

Adrienne McLean was the president of the Hornsby Chamber of Commerce in 2015 working with the committee to raise the membership from about 15 to over 90 members in just one year. The Hornsby business district was looking for their business community and by running events and supporting members, the business community started to build.

In December 2016, Adrienne joined the board of Triple H – the Hornsby Kuringgai community radio station and is a current board member. This community radio is a small business and needs an active board to grow the station so that the community can have a voice and build awareness via the medium of radio. Adrienne’s experience with small business, marketing and management have meant she has been a valuable member of the board helping with community engagement, marketing, event management and more.

January 22, 2018

Community Involvement Giving Back

Getting involved with the community is important. It raises your profile and displays you as a leader who sees the significance of giving back.

Here’s the 2019 Lions Club Youth of the Year award – in attendance was the Ku-ring-gai Mayor Jennifer Anderson, St Ives Lions club organisers and the four judges. Adrienne McLean was chief judge helping with the running of the judging process. Meeting the amazing students and future leaders was an honour.

Adrienne McLean holds every 4th Thursday of the month the Professional Services Information Forum – Hornsby. This is for Business Owners, Professionals to connect, find out information on business development, marketing, sales and mindset as well as have some accountability. At this group, Professionals meet Professionals and business is realised due to the monthly connections made as well as understanding each others businesses so when the time is right, business can be done.

Adrienne is involved with many community associations including being on the board of Triple H 100.1FM, the voice of the Hornsby Ku-ring-gai community. Adrienne helps with the management of the station, raises the profile and is a co-host of the popular Monday Focus – Triple H 100.1FM where Adrienne and her cohost Greg Smith interview local community leaders, politicians, charities, community clubs, and the general public. Local issues are raised, the amazing activities happening in the Hornsby Ku-ring-gai community are identified.

Adrienne has been a judge and chief judge for the Lions Club Youth of the Year award since 2010. This Lions Club initiative gives Year 11 and Year 12 leaders at their school opportunities to be recognised for their leadership roles. Having gone through the intense Youth of the Year award process, a 30 – 45 minute interview and Public Speaking evening event, this can go onto the applicant’s resume and be recognised as a leader within their community.

In 2018, Adrienne was a volunteer on the Turramurra Rotary – Jumbo Joy Flight. This initiative gives disadvantaged families and disabled families a 90 minute flight on a QANTAS Jumbo Jet. The flight staff donate their time to give these children, who may never have experienced a flight, an experience the children, families, parents and volunteers never forget. This Rotary initiative has been going since 1974.

Since November 2016, Adrienne has been a regular participant at the Turramurra Trotters. Attending each Saturday morning at 6.15am and going for a 7km walk. There are Ultra Marathon Runners, Marathon Runners, Running enthusiasts, Cyclists and Walkers. By regularly turning up and walking , as Adrienne enjoys, fitness levels increase and connection with the community increases too. The coffee after the exercise session is a must !

Being a carer for 11 years, Adrienne has a presentation “Carers and our Society”. Adrienne delivers her overview of her family’s experience of having her father as a part of their family unit. Being apart of the Sandwich generation had learnings and accessing resources available are essential. If you are looking for a presentation on having three generations living together, caring for the parents, contact Adrienne for more details.

Being a members of Toastmasters International and ST ives Toastmasters since 2002 has been a life changing experience. This organisation helps raise confidence in public speaking and leadership skills. Adrienne has gone through the training and holds a Distinguished Toastmaster award.

For more details – contact Adrienne McLean on 0414 367 960 or email adrienne@adriennemclean.com