Monthly archives of “September 2016

The Two Things needed to Create a Business

Megan Apple is the Chief Making Things Happen Officer of a Virtual Certainty  based in Cleveland Ohio. Our topic for today is “The 2 Things needed to Create a Business”

Over the past 12 years Megan has worked with businesses from lots of different industries. Financial planning firms, real estate development and investment companies,law firms, health care organizations, wellness coaches, life coaches, business consultants, clothing manufacturers, and more. megan has learnt how to understand each individual organization and their industry quickly. And have realized that, regardless of the industry or specialty, all successful businesses are built on a strong platform of systems and processes.

With all Megan’s experience , Megan get to understand individual businesses and the challenges faced quickly. And shares tools, systems and processes that will help save time, money and headaches in building and growing your business.

Megan is a big believer in collaborating with clients and staying around to make things happen. Most importantly, Megan wants clients to succeed. When you work with honesty, directness, lots of tools and strategies, an endless curiosity and a passion for your success – success follows.

We’re going to be discussing some amazing approaches to increase your revenue and give valuable marketing strategies.

1.What is purpose and why is it SO important?

We each have one unique gift – which is our purpose and passionate – when we work from here the fuel and energy is available to be successful.

Its not motivation – purpose and passion are the fuel that drives everything. When working from purpose – it is the thing we must do.

2. How do you find your purpose?

Most of us know it – but often we don’t accept it – Your purpose feels like play – its easy for you –

When you were a child what was your favourite activity?
If you have all the money – what would you like to do?
When you dell the most confident – what is it?

We actually normally know it, but we need to own it – and commit to it –

3. With a business idea – when and how is the viability of a business idea tested?

The best time to test the viability is at the beginning.

A business is an entity that provides a product or service , at a price point that people will pay that allows you to make a profit. That’s what a business is.

The model needs to be tested for viability.

4. How does  a business owner drive prospective clients to the business?

The other crucial thing is “How you are going to sell your services or products”.

You have to create a number of strategies to let people know about the products and services you sell. This is your marketing plan.

By being excited and clear on the service – and your excitement and passion about the business will show – you have to create a plan and creating systems to implement the plan.

There is a connection between your message and purpose –

5. What is a Strategy that has really helped you grow your business?

Relationships – referrals is where most of Megan’s business has come – if I can give value in an authentic way than somehow that comes back in some way. Everything then falls in to place.

If you are interested in completing the Blank Canvas Exercises and discovering your purpose, passion and values, feel free to download it here.  Megan Apple has offered to do a 30 minute focus session for each of our listeners after you have completed the exercises.  If you are interested, send her an email to so that she can schedule a time that works for you.

This is an outstanding exercise – enjoy the process – see –

How does the BookYourselfSolid Marketing system work?

The Speakers Practice – Business Success Strategies Interview – with a specialist in their field – either International or Australian business owners, coaches or trainers. Our guests will be discussing up to date methods and techniques that give ideas that you can implement and enjoy seeing the results. .

The aim of this 30 minute interview is to find out from highly successful experts approaches for building businesses.

For our opening Business Success Strategies interview for 2016, we are thrilled to have Frank Bria, Author, Speaker, Strategist and Scale Expert as our guest. Frank is the author of the incredibly successful book  – Scale – How to Grow your Business by Working Less. 

Being an  entrepreneurial veteran with high-tech and financial services experience, originally from New York and now based in Arizona ,  Frank has helped businesses grow on 4 continents. In addition to marketing and selling himself, he has worked with numerous firms to help them achieve their market penetration goals. Frank knows what works and what doesn’t.

Frank is a Elite BookYourselfSolid® Certified coach – the highest level of excellence within the BookYourselfSolid® School of Coach Training .

Detailed are some amazing approaches to increase your revenue and give valuable marketing strategies.

1. How does the BookYourselfSolid®Marketing system work?
Why is BookYourselfSolid® SO  powerful??

The fundamental principle of BookYourselfSolid® is “You should be working with the people you are meant to be working with” – this is where it starts – its important to understand this concept and apart of the Foundation.

It starts the Trust and Credibility process  – Michael Port says ” You can only sell the amount in proportion to the amount of trust you have learnt.  Who are you serving and what are you doing to help plus how you are building trust and credibility. This all is apart of the BookYourselfSolid®.

2. What is the definition of Marketing the BookYourselfSolid® way?

From BookYourselfSolid® – marketing doesn’t get you clients – marketing gets you attention – they check out your foundation – you get the opportunity to earn trust – then when the time is right – the business can follow.

Building the relationship is incredibly important. The relationships is incredibly important. Systems and process need to be in place.

3. Why are deciding who are Your Ideal Clients SO Important?

Business owners need to work out who they are the people they are meant to work with. This is a challenging task for entrepreneurs. Through the narrowing down of the client profile helps entrepreneurs grow their business. The message needs to be specific enough – displaying credibility to the people you are meant to serve.

4. What are the guidelines for choosing a target market and why is this so important?

When picking a target market – you need to know where your clients are – if you haven’t got specific guidelines for your target market – this is where business problems are started from.

Examples of target markets are described clearly by Frank which give details of areas to look at for both target markets and ideal clients.

5. What is a Strategy that has really helped you grow your business?

Frank Bria highly recommends that business owners define their high ticket item – this defines their business – looking for a high impact item – bringing high value – which means a high charge item.

How do you go out into the market charging really what you are worth? Its about creating value – you are doing so much for someone’s business – that you are valued – Frank trains on this – there is a gift for our guests – see

Here’s the video of our discussion – there are some extremely valuable concepts discussed here to small business owners.


The Importance of a Sound Foundation

Marketing creates awareness of your business – The BookYourselfSolid® approach believes that marketing doesn’t get you clients

Its what happens after a potential client finds out about you is what books the business. What happens afterwards is that the potential clients come and check you out, looking to see if you can solve the problem they are facing – if your foundation is secure and your pricing is right and you have simple sales conversations then you book the business.

Its all about building trust – if you have a strong Foundation then the potential client will be likely to give you the opportunity to earn their trust – you will be able to make sales offers proportionate to the amount of trust you have learnt.

So what is involved with building a strong foundation?

There are four important parts to building a strong foundation –

1. Your Red Velvet Rope Policy – You need to identify the Avatar of your Ideal Client. You can’t serve everyone – identify who are your ideal clients.

2. Why People Buy –
Identify who your Target Market is, know their urgent needs and compelling desires, Identify your #1 Biggest result. Know the benefits you bring to the client from a Financial, Emotional, Physical and Spiritual approaches.

3. Your Personal Brand Identity
You need to identify these three statements –
Your Who and Do What Statement – who you serve and what you help them do
Your Why Statement – why do you do what you do?
Create a Tag Line – not urgent – this is created by being clear on your Why statement.

4. How to Talk About what you Do.

This is the 5 Part BookYourselfSolid Dialogue Formula
a. I help….
b. Their three biggest , urgent needs are:
c. I help them with those things by ……..
d. The #1 Biggest result when working with me is …..
e. What’s more they experience some deeper core benefits – Financial, Emotional, Physical and Spiritual benefits

It is really important to be extremely clear on these 4 topics – really clear – the more clear you are the stronger you have developed your Foundation. Your Ideal Clients will know you are talking to them – you will be speaking to them – they will connect with you – you will be solving their problems and giving them solutions.

This is really powerful. Build a strong Foundation and your clients will feel you are serving them! That’s why your Foundation is SO important for Good Business!

Contact Adrienne McLean at or ring 0414 367 960.

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Marketing Discovery Audits

Service Professionals are often have so much going on with doing the business and looking for business, lack of time and being highly stressed is often experienced. Not having a road map for getting business causes huge concerns. Then,  getting the marketing, sales done and generating business – can be confusing and may be not producing as many leads as desired.


Simply, running a Small Business can be overwhelming with too many things to do and difficult  to know where to what to do next – That’s where this program can really assist you.

Our Marketing Discovery Audits assists clients to find out:

  • Where they can be improve their marketing, bringing more awareness to their business
  • What is working ,  what isn’t being done and steps to improve this.
  • Action steps to improve sales
  • Systems that can help grow business.
  • Adrienne McLean is a BookYourselfSolid Certifed Coach and  implements the International Marketing system – BookYourselfSolid® – by using this system, you will have a framework to implement your marketing and selling. Giving a methodology for getting more clients.
  • We identify your ideal clients and look at why people are buying. We also look at branding and how to talk about what you do.  We have a good look at the foundation of your business.
  • When Adrienne McLean guides you through Marketing Discovery Audit, you will find out where your business is excelling at getting more clients and where you are missing out on business PLUS get an action list of tasks to do to increase awareness of your business.
  • This is a Continuous Improvement Tool – if you are wanting to get more clients – book a Discovery Audit – find out strategies you can implement to grow your business.

There are two Discovery Audits

  • Business Marketing Audit
  • Online Marketing Audit

Each audit takes about 1 – 2 hours and you will receive a detailed report that will give you action steps for business development.

You are welcome to ring Adrienne McLean on 0414 367 960 for more details.