All posts tagged “content marketing

Networking to build your business

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

” How content positions you as an expert ” – Business Success Strategy interview with Luke Chaffey

Raising awareness of your topic or niche by using content is the perfect way to position you as an expert in your field. You can deliver information that can really build recognition of your brand and display your knowledge in easily digested methods.

Here’s the Business Success Strategy interview with Luke Chaffey, Kochies Business Builders – Digital – Luke really goes into detail about the benefits of creating content, how to create content that connects and discusses problems that your audience faces.

There is really “meaty” information right through the interview so get a cup of tea and spend 30 mins listening to Luke’s approaches and information.

Adrienne McLean, a Business Development coach who helps professionals to get more clients, move forward and build confidence to get the sales flowing in. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.