All posts filed under “Let’s Talk Marketing

Small Business Month of October

Excited for #NSWGovernment #SmallBusinessMonthOctober.

I owe a lot to #smallbusiness . My parents ran a #speciality electrical engineering #business. They purchased the business and I became a Director at the age of 12 yrs. For a child that is a big thing and I always felt being proud to be part of a business. That business gave me a great upbringing, an education, my first job, it taught me so many things about day to day running of a business.

Also, the business would come home at night. My parents would have some dinner and often would be doing something that needed to be done that couldn’t be done during the day. The weekends always had some tasks to be done, sometimes me and my brother would help. You can’t help but see the pressures, long hours, the importance of customers over our weekend time. Running a business is a huge undertaking.

It is not always easy. There are difficulties, challenges, pressures and business owners are always learning.

The #NSWGovernment #Smallbusinessmonth during October , this is showcasing #Professionals with a variety of #skills and #experience to help Small Businesses. Here’s the link if you want to find out more –

For my work, I help small businesses especially #Serviceprofessionals in three areas:

♦️ #PeoplePersonal Selling – Mentoring and training – Marketing & Content marketing eg Presentations, Public speaking, Speaking to Camera, Podcasting and Online programs

♦️#ProcessMarketing, Sales & Business Development – Understanding the business systems – the #BookYourselfSolid business building system is a systematic approach for getting more clients. Understanding what is happening in the business development process and then implementing approaches that work will bring in more prospects and ultimately clients.

♦️#ProductivityGrowth & Improvement – Looking to always be improving. Continual Improvement can bring in more clients, save and reduce expenses and make the running of the business more efficient.

Looking forward to posting my #programs during #Smallbusinessmonth, look out for them!


Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering Business Building mentoring, marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on or ring on 0414 367 960

Adrienne Newsletter for May, 2020

With changes in our world changing week by week, it is important to keep up our motivation, focus and keep moving forward to help our clients we are meant to serve.

This week’s Motivation

Our Essential “Keeping in Touch” approach: 
These are simple marketing activities to raise your profile. Instead of being overwhelmed about what to do next. This simple daily checklist can help with starting the day off connecting with clients and prospects to grow your business.
1. Contact at least 3 people of your network every day – 21 people by next Monday!
2. Look for and introduce yourself to 1 new person of influence each day – 5 new contacts by next Monday!
3. Give someone some business – refer and be referred!
4. Create some content – a newsletter, blog, video, vlog , article, eBook
5. Top up your Social Media sharing information of relevance to your audience
Listen in to our podcast series “Think Bigger, Grow and Succeed” 
For some motivation and hearing professionals experience, you can listen in to live interviews on  Friday mornings, 9 – 10am on Triple H 100.1FM.
 Adrienne McLean interviews Professionals for Series 2 of Think Bigger, Grow and Succeed on the theme of “Moving forward after Disruption”. You can listen to past interviews on Mixcloud, Think Bigger, Grow and Succeed
What’s coming up in June?

As Service Professionals running your own business, you may have heard me talking about the BookYourselfSolid®️ business building approach.

Starting 3rd June, I’m going to be running a 6 week BookYourselfSolid®️ Masterclass Intensive. We will be going through step by step through the process so you can put your business into the system, ask questions and really understand the business building approach to getting more clients.

Check out this video about our upcoming intensive. There’s only going to be a limited number of spots so we can really help each business be able to integrate the work into their business. Each session will have training and then a time for Questions and Answers to maximise each session.

f you have any questions about our Masterclass Intensive or you’re looking for some assistance on a specific question, please email me on and I’d be delighted to assist.

Networking to build your business

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on or ring on 0414 367 960

Thinking Bigger for Business Development

Thinking bigger about our business and what the business offers the world can propel the business into areas of growth never imaged. This can aslo keep the business refreshed and keeping up with constant changes, market forces and what is happening locally and internationally. 

Getting stuck in always doing the same thing the same way, may seem reproducible and efficient, but have you seen how others are doing this? When was your process created? Being able to offer a service or product well is of course good business, are you doing this the most effient way today as opposed to 10 years ago? Are there new markets to go into? Are there new products you can offer to the same market? 

The manufacturing industry is one example of this, where the businesses that didn’t really look at cost cutting and moving manufacturing to China have had issues with costs from labour and production costs. 

The business development process may be simply implementing a culture of continuous improvement or it may be looking for the next big growth step. Whichever stage the business is in, these 5 steps are important for thinking bigger about the business and focusing in on what the business is offering customers and prospects. 

1. Innovation 

New approaches, efficiency and better delivery of the service/product to the customer are the driving forces for innovation and growth.  Being aware of what is happening in the industry and market place is essential. Be ware if you don’t because another company will. 

Thinking bigger about your business and offerings is the driving force behind innovation. Wanting to be the best, wanting to offer a brilliant service, wanting to reach more clients than ever thought possible. All these mindsets will help drive the innovation your busienss needs for business development. 

2. Planning 

Being bold and having high expectations in all areas of the project will get the business out of the comfort zone and propel the business forward. 

To make these changes and improvements needs planning.  These may have a timeframe of one or two year or more to implement the projects. It all depends on the size of the change and what is trying to be achieved. 

Set down a pathway for growth. Have the Owners, management and staff do the education to make the changes. Put a plan in action to realise the goals. 

The planning process needs to be one and two years ahead, the timing is all dependent on the size and complexity of the projects. 

3. Action Goals

This involves goal setting and focus. Setting intention goals, revisiting and checking off completion of tasks. 

The following are important: 

  • Keep goals easy to see as reminders
  • Check in daily and weekly to see you’re on target
  • Set SMART goals – Specific, Measureable, ACtionable, Realistic and Timely
  • Celebrate when the tasks are checked off and the goals achieved. 
  • Reset goals that are bigger and will stretch you and the business further.  

4. Collaboration

Constantly be looking for strategic partners who can help you in the pursuit of your aspirations. These are people who you may (or may not) do business with but who can help you in the journey of where you are wanting to go. 

By building collaborations, this can help with building referral partners, addliate marketing, growing your connections and the ability to get your message out there.
Building long term relationships 

5. Measurement

Measurement is pivotal. It keeps the business honest. Choose the measurements in two areas

 – Financial – Profit and Loss, Cash Flow 

  • Sales & Marketing – Number of Leads in Pipeline, Lead Generation, Views of Website, Number of Sales Calls, Amount of sales and so on. 
  • Personel and teams – appropriate metrics to motivate and keep the individuals and teams on task. 

Choose measurements that are meaningful to your business. 

Encouraging teams, giving rewards & celebrating the successes are important for keeping a postivity and valued culture for growth and business development. 

In Summary:

A mindset of growth and development with thinking bigger about your business offering is the way to build the business and achieve business & personal aspriations. Focusing actively in on Innovation, Planning, Action Goals, Collaborations and Measurement will propel business development further and in a successful pathway. 

Do  an audit on your business and check out where these 5 steps are. This will highlight steps for the business to think bigger and look at growth strategies. 

Adrienne McLean

Adrienne McLean,The Speakers Practice helps Professionals with Business Development, Marketing & Communications. Email Adrienne on or ring on mobile 0414 367 960.

” How content positions you as an expert ” – Business Success Strategy interview with Luke Chaffey

Raising awareness of your topic or niche by using content is the perfect way to position you as an expert in your field. You can deliver information that can really build recognition of your brand and display your knowledge in easily digested methods.

Here’s the Business Success Strategy interview with Luke Chaffey, Kochies Business Builders – Digital – Luke really goes into detail about the benefits of creating content, how to create content that connects and discusses problems that your audience faces.

There is really “meaty” information right through the interview so get a cup of tea and spend 30 mins listening to Luke’s approaches and information.

Adrienne McLean, a Business Development coach who helps professionals to get more clients, move forward and build confidence to get the sales flowing in. Ring Adrienne McLean on 0414 367 960 or email on for more details.

Working through the maze of internet based marketing

OK – the Yellow Pages are long gone. Businesses have had to make a lot of changes to keep up with the changing methods of marketing using the internet.  There are tools available now that just weren’t around 10 years ago , even 5 years ago in some cases.

So if you are a Service Professional, what are some of the important internet based or “digital” tools that are needed to be utilised in a business today?

    1. A Digital Footprint – is essential. You must be able to be found on the web.
      If a prospect meets you and are interested in your business, they must be able to search for your business and find you. If this is not the case, the prospect will go to another business and you’ve lost the business.
      A website is really important, this is your on-line brochure but there are other ways of building a digital footprint so you can be found. Social media, article writing, registering with Google and online business directories are just some ways.
    2. Customer Relationship Management tool – CRM – this is a digital record of your clients, connections and prospects. There are free or paid versions. These CRMs build a record of your “touch”points with your audience – social media, emails, phone numbers, etc.
    3. Email Management tools – here you can send out group emails – they are easy to format and you will be able to send out newsletters to groups – these look good and are easy for you to send to many just in one email.
    4. Online assistance – there are many ways of accessing online help which are both inexpensive and very useful. You can get help with all sorts of tasks and all over the web.
    5. Websites – having a website is a credibility builder and a place for prospects to see if your business can help them. This is where branding makes a huge impact, especially, if you are a serviced based business.  If you don’t want to spend money on a website, Google offer a free option that has many options similar to fully developed sites. Worth having a look.
    6. Blogs – writing articles displays you as an expert in your field – writing articles, having your own blog or adding to online magazines are a great way of increasing your digital footprint plus displaying you as an expert.
    7. Video – video is another way to display you as an expert in your field – creating smart phone video and uploading into social media platforms is an easy way to build a following and get your message out there.
    8. Social Media – there are over 300 Social Media platforms – choose the platforms where your Target market are – you just need maybe 1 or 2 and no more than 5 – by uploading your video and blogs as well as posting will enable you to build a Digital Footprint and prospects will be able to find you.
    9. Google Analytics – is important – this is attached to your website – this is important as you can get some metrics about where your contacts are looking, where they are from, how long they stay on your website, etc.

Many find it difficult and overwhelming to know where to start. Spend the time to understand Digital marketing and how to increase your Digital footprint, get to understand the tools as well as implement a marketing system to keep up to date with these tasks. The return will be worth it! With a bit of help, it may be easier than you think!!

Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on for more details.

The importance of choosing a Target Market

“My products and services suit everyone!”
This may be absolutely true – but where do you do your marketing?

If you don’t have a tight Target Market, your marketing efforts are watered down and you really don’t know where to do your marketing to maximise the return.

There are 3 very important reasons to choose a very specific Target Market.

  1. You will know where to find potential clients
  2. They will know that you are committed to serving them
  3. You can tap into established networks of communication

By having a specific Target Market , it makes knowing where to network so much easier. You will start to see the same people at different functions and you will to get to know them. Then, friendships and trust are developed so when they need your service/product or they know someone who does, they can refer you.

Knowing that you serve a specific Target Market, makes the individual needing your service feel that you understand their problems and needs. It makes the wording of your marketing material easier because you can focus on these needs and concerns as if you are speaking directly to them.

Target markets have their established networks of communication, they talk amongst each other and so you can get referrals much easier. Others will be talking about your good work.

Sit down and have a think about your Target Market ! It’s in your best interests.Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on for more details.

Accountability – Continuous Improvement program

Setting goals and focus is essential for getting ahead. With the support of One-on-One Coaching and our Continuous Improvement Strategy program, this will enable you to keep the focus on your business goals and get ahead. This mentoring program is especially suitable for Entrepreneurs and certainly can be implemented in corporate business.

This is a Continuous Improvement program to support you through the process of establishing and running a business. This program can be started anywhere during the business lifecycle.

Our 10 step process is based on the system developed by Dr Joseph M. Juran who headed the quality management movement in Japan. Juran urged management continually to pursue improvements by focusing on planning, control and improvement. Our 10 step program will assist you to identify and set goals, be supported through the improvement process and celebrate the successes of achieving the goals.

We utilise this 10 step Continuous Improvement program  with BookYourselfSolid® Marketing System, Quality Assurance methods, SpeakersTrainingCamp® and other specialities to assist you with moving forward with your business goals.

Our Accountability – Continuous Improvement Strategy program includes the following 10 steps :

  1. Identification of the Need and Opportunity to Improve
  2. Set goals for Improvement projects
  3. Organise How to reach those goals
  4. Provide Training
  5. Carry Out Projects to solve Problems
  6. Report Progress
  7. Give Recognition
  8. Communicate Results
  9. Keep Score
  10. Keep Momentum by Annual Review

Adrienne McLean has worked in the area of Continuous Improvement and Quality Assurance for many years. Adrienne is also a trained Facilitator. With her corporate and small business background, Adrienne will mentor you through the continuous improvement process. This program includes regular, proactive support, promotional opportunities if desired, training programs, and more.

Speak with Adrienne McLean on 0414 367 960 or email

Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see