Guerrilla Marketing: The Pros and Cons
Guerrilla Marketing is and advertising strategy for businesses that have a limited budget. It requires highly creative thinking and it is a risk taking venture. However, if you are courageous and creative enough, guerrilla marketing can be highly effective to persuade customers to come to you.
Guerrilla marketing is performed exclusively on public places such as the streets or various shopping centres and consumers are expected to encounter them regularly. The aim of Guerrilla advertising is for the message to strike the consumer at a strong emotional level rather than through the subconscious like traditional advertising
Pros Toward Guerrilla Marketing
Grows Strong Word of Mouth
If a guerrilla marketing campaign is successful, word-of-mouth advertising will traditionally be used as a reaction to the marketing campaign. Word-of- Mouth advertising is an incredible concept for any marketeer to latch upon as consumers will trust and take advice from their peers.
Cheap and Easy
If you wanted to market through traditional media, you are spending thousands, if not, millions of dollars in advertising. With guerrilla advertising, the budget could be as little as the chalk you purchase as you illustrate your product on a wall or concrete floor.
Most guerrilla campaigns are also more timely than traditional advertising like television.
They say there is more than one way to skin a cat and the creativity of guerrilla advertising proves just that. There is a lot more emphasis on getting to the consumer hot spot by any means necessary (even though that might be a con!) Guerrilla advertising is an area where creativity reigns supreme. So if you can get your audience into your unique, creative ideas, you will go a long way
Cons to Guerrilla Marketing
Since guerrilla advertising is most often illustrative and subjective, you do run the risk of your consumers not understanding the message. There was one time when flashing circuit boards were used to promote an animation series called Aqua Teen Hunger Force. These circuit boards were mistaken by people as explosive devices and bomb experts removed and destroyed the circuit boards
Obstacles can Obstruct the Guerrilla Marketing Campaign
Isn’t it sad that someone would draw a chalkboard drawing on the ground, marketing your product only for it to be washed away from the bad rain the next morning? Well that can happen. Or if you planned to promote a product when there is a popular event on or a tragedy has struck. These things can happen out of your control and can prevent consumers from seeing your message.
The face of Authority
If you perform a guerrilla marketing campaign around unpermitted spaces, you may pay consequences if you are caught. Companys may face fines and removal of your guerrilla marketing campaign
Like all marketing objectives, you have to know your audience and find their hot spot (what motivates them to act) in order for a campaign to work. Guerrilla marketing is not different but it does give advertisers a different way to promote products. Those who are savvy and creative will greatly benefit with these campaigns, just make sure you follow the law!
Nelson Cumming is an enthusiastic business blogger with AdrienneMcLean.com with a keen interest in Marketing and PR.
Adrienne McLean DTM – SpeakersTrainingCamp International Instructor and the Founder of The Speakers Practice – Adrienne specialises at
The Speakers Practice helping clients to confidently deliver presentations for maximum impact for sales presentations, pitching to Investors, promotional presentations etc.
Adrienne has been training presenting to camera programs since 2012 and has been coached by Lou Bortone – US Video Marketing Expert.
You can contact Adrienne on email@example.com or ring on 0414 367 960.