Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.
Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.
- meeting with people one-on-one,
- sending personalised emails
- attending networking functions
- building an online community
Things to think about:
🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.
🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.
🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience. When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.
The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.
This is not always as easy as it seems.
Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.
Email on firstname.lastname@example.org or ring on 0414 367 960
Professionals are highly skilled ,however, the business side ie the marketing, sales, delivering presentations, asking for the sale, the world of digital marketing & online tools to help business is where Professionals need assistance.
The Adrienne McLean.com Membership site is growing a community of Service Professionals who are needing assistance with business development, marketing, sales, digital marketing, mindset and the tools for running a business in the 21st century.
There is an annual conference, the Professional Services Marketing Conference, where specialists in various business development disciplines deliver quality presentations with information for Service Professionals. Whether you are a Business Owner, Business Development Manager , Marketing Manager or a Sales Manager, this conference is designed to take you along the business development journey through marketing, digital marketing, sales and mindset.
OK – the Yellow Pages are long gone. Businesses have had to make a lot of changes to keep up with the changing methods of marketing using the internet. There are tools available now that just weren’t around 10 years ago , even 5 years ago in some cases.
So if you are a Service Professional, what are some of the important internet based or “digital” tools that are needed to be utilised in a business today?
- A Digital Footprint – is essential. You must be able to be found on the web.
If a prospect meets you and are interested in your business, they must be able to search for your business and find you. If this is not the case, the prospect will go to another business and you’ve lost the business.
A website is really important, this is your on-line brochure but there are other ways of building a digital footprint so you can be found. Social media, article writing, registering with Google and online business directories are just some ways.
- Customer Relationship Management tool – CRM – this is a digital record of your clients, connections and prospects. There are free or paid versions. These CRMs build a record of your “touch”points with your audience – social media, emails, phone numbers, etc.
- Email Management tools – here you can send out group emails – they are easy to format and you will be able to send out newsletters to groups – these look good and are easy for you to send to many just in one email.
- Online assistance – there are many ways of accessing online help which are both inexpensive and very useful. You can get help with all sorts of tasks and all over the web.
- Websites – having a website is a credibility builder and a place for prospects to see if your business can help them. This is where branding makes a huge impact, especially, if you are a serviced based business. If you don’t want to spend money on a website, Google offer a free option that has many options similar to fully developed sites. Worth having a look.
- Blogs – writing articles displays you as an expert in your field – writing articles, having your own blog or adding to online magazines are a great way of increasing your digital footprint plus displaying you as an expert.
- Video – video is another way to display you as an expert in your field – creating smart phone video and uploading into social media platforms is an easy way to build a following and get your message out there.
- Social Media – there are over 300 Social Media platforms – choose the platforms where your Target market are – you just need maybe 1 or 2 and no more than 5 – by uploading your video and blogs as well as posting will enable you to build a Digital Footprint and prospects will be able to find you.
- Google Analytics – is important – this is attached to your website – this is important as you can get some metrics about where your contacts are looking, where they are from, how long they stay on your website, etc.
Many find it difficult and overwhelming to know where to start. Spend the time to understand Digital marketing and how to increase your Digital footprint, get to understand the tools as well as implement a marketing system to keep up to date with these tasks. The return will be worth it! With a bit of help, it may be easier than you think!!
Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on email@example.com for more details.