All posts tagged “Presentation Skills”

November 30, 2024

Unlock your Potential with Adrienne McLean.com

At AdrienneMcLean.com, in our Business Coaching , we  help professionals unlock their potential and achieve growth. Our hands-on approach focuses on personalised support, proven strategies, and actionable solutions tailored to your unique business needs.

Personalised Mentoring: Achieve Your Goals

Clear Guidance for Business Owners

Feeling stuck? Our one-on-one mentoring identifies blind spots, streamlines workflows, and equips you with tools to increase sales. Each session is designed to align your business structure with your goals, ensuring sustainable progress.

Key Benefits:

•Uncover hidden challenges
•Create efficient systems
•Develop strategies for growth

Practical Support: Marketing, Sales, and More

From Planning to Execution

Knowing what to do is one thing—implementing it effectively is another. We assist with marketing campaigns, sales processes, and business development tasks. By offering practical support, our Business Coaching helps you turn plans into results.

The Speakers Practice: Master Communication

Confident Presentations, Better Results

Elevate your public speaking and presentation skills with The Speakers Practice. Whether pitching to clients, recording a podcast, or hosting webinars, we provide targeted training to enhance communication and boost confidence.

What You’ll Gain:

•Deliver impactful speeches
•Improve audience engagement
•Build credibility and trust

Amplify Results: A System for Service Professionals

Simplify Marketing and Sales

Dislike marketing? Amplify Results is for professionals focused on their work but struggling with business growth. Using the Book Yourself Solid® approach, we create a clear, manageable system to attract clients and increase revenue.

Annual Conference: Learn, Connect, Grow

Professional Services Marketing Conference

Join us for an inspiring event where business owners, marketers, and consultants come together. Gain insights into digital strategies, sales techniques, and mindset practices.

Next Event:

Christmas Networking for Consultants, Coaches and Small Business Owners

Running a business comes with its challenges, but it also offers countless opportunities for growth and success. Join us at The Speakers Practice Christmas Networking Event to celebrate the end of the year with like-minded business owners!

This special gathering is your chance to:

Unwind and network with fellow professionals
Celebrate accomplishments while looking forward to new opportunities
Enjoy a delicious lunch and your choice of beverage in a warm, festive setting. You’ll also have the opportunity to share about your business, how you support your clients, and explore opportunities for collaboration.

Business Growth Session
We’ll host a session designed to provide practical tools, fresh perspectives, and collaborative support to help you kickstart 2025 with renewed energy and focus.

Festive Flourish Unleashed
Infuse the season’s joy into your strategies! This session will help you optimize your approach, celebrate achievements, and stride confidently into the new year with a plan to thrive.

Date: 19th December 2024
Celebrate, connect, and enjoy a festive lunch with like-minded professionals.
Click here to book

#marketing #digitalmarketing #sales #mindset #businessgrowth #businessbuilding #contentmarketing # publicspeakingskills #presentationskills #growth

October 7, 2024

Comparing Learnings from being a candidate in a Council Election and Business Growth

 

There’s a timeless quotation from US President Theodore Roosevelt Speech at the Sorbonne, Paris, April 23, 1910

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

—

Recently, I went in a local government election. It actually was a challenging experience and as it is the second time, I should have known better. An election is a complex process and I am impressed with anyone who goes in as a candidate and should they win, it must be a huge high.

Here’s an overview of my comparison and learnings from going through a Council Election and running a business.

Both running for council and growing a business require leadership, resilience, and connecting with people. Here’s how lessons from my local government campaign align with business growth strategies:

1. Authenticity Matters

• Council Campaign: I focused on real community issues like local facilities and cultural spaces. While some candidates relied on charm, my authenticity built trust.

• Business Growth: In business, addressing genuine customer needs drives success. Offering value-driven solutions builds strong relationships and loyalty.

2. Real Value vs. Self-Promotion

• Council Campaign: My focus was on delivering solutions for community issues like improvements for the community, rather than self-promotion. This resonated with many voters.

• Business Growth: Clients look for real value. Businesses should position themselves as problem solvers, offering meaningful solutions that impact their audience’s lives.

3. Resilience Through Setbacks

• Council Campaign: Political setbacks, like backroom deals, revealed challenges. However, they strengthened my understanding of the process and my resolve to advocate for the community.

• Business Growth: In business, setbacks are inevitable. Resilience and a clear strategy ensure continued growth despite challenges.

4. Listening and Connecting with the Community

• Council Campaign: Listening to residents’ concerns was key to aligning my campaign with community needs.

• Business Growth: Actively listening to customers builds trust. Two-way communication ensures businesses deliver solutions that resonate.

5. Continuous Improvement

• Council Campaign: Despite not winning, I gained a better understanding of community priorities, helping refine future approaches.

• Business Growth: Continuous improvement through feedback and performance metrics keeps businesses competitive and drives growth.

Conclusion: Moving Forward with Confidence

The lessons from my council run—authenticity, delivering real value, resilience, listening, and continuous improvement—are just as essential in business as they are in a political campaign.

Whether in politics or business, staying committed to your mission, learning from challenges, and focusing on the needs of those you serve ensures success. These insights will continue to guide both my community work and business growth.

My work involves coaching experienced Experts who are brilliant at their expertise but they find it challenging when it comes to promoting themselves, creating presentations, using speaking as a marketing strategy and simply going out of their comfort zone to achieve their desired business initiative. This is where my work with AdrienneMcLean.com and TheSpeakersPractice.com.auhelps Experts to grow their business by using speaking as a marketing strategy.

My final learning is that you have to be in the arena to achieve your goals and aspirations.

 

April 6, 2021

Speak Up & Stand Out! Bi-Monthly Newsletter
March 5, 2020

Networking to build your business

Networking functions help Service Professionals to build their audience, grow their skills and connect with other businesses to build opportunities to refer.

Networking helps to raise your profile, make connections and have you talk about what you do. All the important parts that go together to build a reputation.

Networking is:

  • meeting with people one-on-one,
  • sending personalised emails
  • attending networking functions
  • building an online community

Things to think about:

🔆 Your brand and your reputation are very closely aligned. Nurture your reputation and build your brand.

🔆 Networking is one of the parts that go along the business development process and how important it is to keep in contact with your audience.

🔆 It takes anywhere from 5 to 15 touch points to make a sale so Service Professionals need to be keeping in touch with their audience.  When you network face to face with someone or pick up the phone and have a constructive conversation, these are useful touch points in the process of building trust.

 The focus of The Speakers Practice is to help Service Professionals with navigating the business development journey and building confidence with strong presentations and going out to promote themselves.

This is not always as easy as it seems. 

Adrienne McLean is a BookYourselfSolid® Certified Coach, SpeakersTrainingCamp® Internationally Accredited Instructor and the Principle of The Speakers Practice. Offering marketing discovery audits, online training programs, Public Speaking for Professionals, Effective On-Camera Presenting workshop and much more.

Email on adrienne@thespeakerspractice.com.au or ring on 0414 367 960

January 10, 2019

Adrienne McLean.com Membership

Professionals are highly skilled ,however, the business side ie the marketing, sales, delivering presentations, asking for the sale, the world of digital marketing & online tools to help business is where Professionals need assistance.

The Adrienne McLean.com Membership site is growing a community of Service Professionals who are needing assistance with business development, marketing, sales, digital marketing, mindset and the tools for running a business in the 21st century.

There is an annual conference, the Professional Services Marketing Conference, where specialists in various business development disciplines deliver quality presentations with information for Service Professionals. Whether you are a Business Owner, Business Development Manager , Marketing Manager or a Sales Manager, this conference is designed to take you along the business development journey through marketing, digital marketing, sales and mindset.

November 30, 2018

” How content positions you as an expert ” – Business Success Strategy interview with Luke Chaffey

Raising awareness of your topic or niche by using content is the perfect way to position you as an expert in your field. You can deliver information that can really build recognition of your brand and display your knowledge in easily digested methods.

Here’s the Business Success Strategy interview with Luke Chaffey, Kochies Business Builders – Digital – Luke really goes into detail about the benefits of creating content, how to create content that connects and discusses problems that your audience faces.

There is really “meaty” information right through the interview so get a cup of tea and spend 30 mins listening to Luke’s approaches and information.

Adrienne McLean, a Business Development coach who helps professionals to get more clients, move forward and build confidence to get the sales flowing in. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

January 22, 2018

Speaking and Training

Speaking and Training is one area that Adrienne McLean helps Service Professionals to become aware and learn skills to grow their business.


In January 2019, Adrienne McLean spoke at the Community of Practice – Women in Business for Ryde City Council. This is a women’s business group – Adrienne spoke on the business development process following the BookYourselfSolid® business building approach. This presentation is available to business groups and networking functions.

Adrienne McLean.com has the following programs to achieve these outcomes -1. Professional Services – Information Forum – Hornsby – a networking group helping connect Service Professionals in the Upper North Shore of Sydney – with specialists available to answer those niggling marketing and financial questions. Net

2. Marketing Skills for Professionals – is a masterclass for Service Professionals in how marketing works and gives the Service Professional the opportunity to put their business into the business development and marketing system “BookYourselfSolid” – identified is what is working, what needs addressing and the action points to work on. This is truely working “On” your business NOT in your business.

3. Presentation Skills for Professionals– is a Presentation Skills masterclass – for Service Professionals wanting to build their confidence in public speaking and confidently get up and present in front of groups. The prestigious presentation skills workshop , the SpeakersTrainingCamp is the program followed – the same as presented by SuccessWorksUSA – an energetic group is established achieving amazing presentations.

4. Technology and Digital Marketing for Professionals– this program is for Service Professionals that find the new world of social media and digital marketing challenging. Attendees need to bring along their laptops or tablets, connect to the internet (complimentary) and then undertake an audit of their business. We discuss ways of increasing visibility and awareness of your business via the internet. This is another example of working “On” your business NOT in your business.

5. Marketing Discovery Audits – both in the business and digital marketing audits are done to see where the marketing is up to, how developed and well established the marketing is and how well it is working. Assessed is what is working, what is not working and what needs to be done to increase awareness and visibility of the business.

6. BookYourselfSolid Online Marketing Workshops – this 5 week program takes Service Professionals and people thinking of starting a business through the powerful marketing system “BookYourselfSolid”. This workshop goes through the methodology and has exercises to really help you work on your marketing, look at what is working, what needs addressing and what can be implemented to increase visibility and awareness of your business.

This is a cost effective way to explore marketing and is run.   Program costs $400 + GST for individuals at a agreed time or  $250 + GST per person  for the 5 week course for groups on Monday evenings starting at 7.30pm to 9pm using Skype.

5.  Get Better at Marketing – this program guides you through each step of the “BookYourselfSolid” marketing system along with building confidence to promote yourself. With a structured program, you will build your marketing effectiveness and get more clients.

6.  Advanced  Marketing Skills – this program is a continuation of the Get Better at Marketing – builds the skills associated with raising your profile and connecting with your audience both digitally and in person.

7.  Making Things Happen – this is our mentoring program. An individualised program to “Make Things Happen”. By using the framework of the BookYourselfSolid marketing system and continuous improvement approaches, individualised programs are developed to help you get more clients and become more productive.

8. Marketing Plan Masterclass – this program goes through the Australian government Marketing plan and explains each segment. Attendees work on preparing a marketing plan for their business.

Our rates are:

Individualised hourly rate – $125 + GST
Mentoring 4 hours per month – $500 + GST
Daily rate – $750 + GST

Sign up for Mentoring – either 3 month, 6 month or Ongoing after 6 months and receive 10% off workshops.
February 23, 2017

Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

February 23, 2017

Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

February 23, 2017

Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop