All posts tagged “promotions

Comparing Learnings from being a candidate in a Council Election and Business Growth

 

There’s a timeless quotation from US President Theodore Roosevelt Speech at the Sorbonne, Paris, April 23, 1910

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

Recently, I went in a local government election. It actually was a challenging experience and as it is the second time, I should have known better. An election is a complex process and I am impressed with anyone who goes in as a candidate and should they win, it must be a huge high.

Here’s an overview of my comparison and learnings from going through a Council Election and running a business.

Both running for council and growing a business require leadership, resilience, and connecting with people. Here’s how lessons from my local government campaign align with business growth strategies:

1. Authenticity Matters

• Council Campaign: I focused on real community issues like local facilities and cultural spaces. While some candidates relied on charm, my authenticity built trust.

• Business Growth: In business, addressing genuine customer needs drives success. Offering value-driven solutions builds strong relationships and loyalty.

2. Real Value vs. Self-Promotion

• Council Campaign: My focus was on delivering solutions for community issues like improvements for the community, rather than self-promotion. This resonated with many voters.

• Business Growth: Clients look for real value. Businesses should position themselves as problem solvers, offering meaningful solutions that impact their audience’s lives.

3. Resilience Through Setbacks

• Council Campaign: Political setbacks, like backroom deals, revealed challenges. However, they strengthened my understanding of the process and my resolve to advocate for the community.

• Business Growth: In business, setbacks are inevitable. Resilience and a clear strategy ensure continued growth despite challenges.

4. Listening and Connecting with the Community

• Council Campaign: Listening to residents’ concerns was key to aligning my campaign with community needs.

• Business Growth: Actively listening to customers builds trust. Two-way communication ensures businesses deliver solutions that resonate.

5. Continuous Improvement

• Council Campaign: Despite not winning, I gained a better understanding of community priorities, helping refine future approaches.

• Business Growth: Continuous improvement through feedback and performance metrics keeps businesses competitive and drives growth.

Conclusion: Moving Forward with Confidence

The lessons from my council run—authenticity, delivering real value, resilience, listening, and continuous improvement—are just as essential in business as they are in a political campaign.

Whether in politics or business, staying committed to your mission, learning from challenges, and focusing on the needs of those you serve ensures success. These insights will continue to guide both my community work and business growth.

My work involves coaching experienced Experts who are brilliant at their expertise but they find it challenging when it comes to promoting themselves, creating presentations, using speaking as a marketing strategy and simply going out of their comfort zone to achieve their desired business initiative. This is where my work with AdrienneMcLean.com and TheSpeakersPractice.com.auhelps Experts to grow their business by using speaking as a marketing strategy.

My final learning is that you have to be in the arena to achieve your goals and aspirations.

 

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