Monthly archives of “October 2016

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Why we love marketing ( and you should too!! )

Business Professionals who are in the service of others, will be skilled at what they do , focused on their clients needs but struggle to promote themselves.

In fact, in some cases, Business Professionals can even hate marketing and selling and put it off time and again in preference to promoting their business.

Clearly, this will not help your business and the growth and development of the business will be at jeopardy.

So, how can this be turned around?  How can the Business Owner start to enjoy marketing the business and see the success that has been desired for so long?

To enjoy marketing and seeing growth in a business, the essential tool a business owner needs is a system to follow to generate business growth. The system I recommend to my clients is BookYourselfSolid, a tried and proven marketing system designed for Service Professionals to get more clients.

We believe that there are certain people you are meant to serve and others, well not so much. So It is your job, to go out there are reach the people you are meant to serve. ( That is done by doing your marketing not by putting it off!)

We also believe, that BookYourselfSolid is a love story disguised as a marketing system. It is a love story between you and all the aspiring clients you are meant to serve ( not in a weird way!). And its a love story between you, the Business Owner, and the whole concept of marketing.

Why? Because if you are having such a great time serving the people you are meant to serve, then you will want to do more – to do that you will want to do more marketing so you can serve more of the people you are meant to serve.

The third point, we believe, is that marketing actually doesn’t get you clients. Marketing raises awareness of your business and its what happens after people become aware of you that books the business. So this means Business Owners need a well established system in place to gather those enquiries, keep in touch, build a relationship and trust with them so that when the time is right the enquiry will contact you. Business owners need to also have their pricing appropriate and be able to have sales conversations, if all this is in place and working, they will book the business. And , it happens again and again and again.

So, now you know, why we love marketing, how marketing actually works and the important principles needed to be understood to book the business and get more clients.

Business Professionals go out and find those clients you are meant to serve!

If you would like to find out more then contact Adrienne McLean on adrienne@adriennemclean.com or ring on 0414 367 960. You can attend our Marketing Information Forums where you can ask those niggling questions about marketing.

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3 Essential Things about Marketing

There’s so much going on with marketing. There’s been huge changes in the methods used to market a business but funnily enough the fundamentals are the same.

There’s an enormous amount of noise – coming at business owners – from many directions and it is truely a challenge to filter through the noise to find out what is going to work for you and what can left on the side.

The 3 Essential Things about Marketing that can help you with this filtering process are:

  1. Marketing raises awareness of your business
    But its what happens next that will book the business. Not that you’ve done a huge amount of marketing – what happens is that potential buyers find out about you – through you’re marketing – then they come and check you out. The buyers ask “Can this business solve my problems?” If the answer is “Yes” then they will give an opportunity to earn their trust. When the timing is right for the buyer – and you have kept building a relationship with that buyer – then you will be “front of mind” – if you have your pricing right and can have a simple sales conversation – then you will book the business.
  2. Who are your Ideal Clients? 
    Who do you want to work for? Who energises you and inspires you to do your best work? You want to work with these people – right?
    Who drains the energy from you and challenges you every step of the way? These are the people you don’t want to work with – right again?
    It is your job to go out into the world, targeting a sector of the market place to find these people who you are meant to serve. These people will energise you and motivate you to do more marketing as you love what you do!
  3. Having a systematic approach will save you time and money –
    If you are a Service Provider, your main focus is on your clients ,however, it is important that you are regularly doing your marketing because generating new clients is essential – you might be busy now but if your audience isn’t constantly reminded about you and your business then they will forget and look elsewhere – so its important no its essential to have a systematic way of getting more clients.
    That’s where Adrienne McLean.com can help with the powerful marketing system “BookYourselfSolid” – Adrienne McLean is a certified BookYourselfSolid Marketing coach – BookYourselfSolid is a systematic way of getting more clients – even if you hat marketing and sales conversations!
    By having a systematic method of getting more clients – it takes the stress out of knowing what to do next – you will know where to find your clients, have a clearly defined product range, know and understand your target market and who are your ideal clients and you will have a clearly defined foundation. So when you do your marketing , we call “Six Core Self Promotion Strategies” , you will be secure that your marketing efforts will have a significant impact planting seeds for the future and getting you more clients.

So by considering these 3 Essential Things about Marketing – it will really assist you to filter though all the noise and choose what will help you with growing and developing your business.

If you would like to find out more then contact Adrienne McLean on adrienne@adriennemclean.com or ring on 0414 367 960. You can attend our Marketing Information Forums where you can ask those niggling questions about marketing.