There’s so much going on with marketing. There’s been huge changes in the methods used to market a business but funnily enough the fundamentals are the same.
There’s an enormous amount of noise – coming at business owners – from many directions and it is truely a challenge to filter through the noise to find out what is going to work for you and what can left on the side.
The 3 Essential Things about Marketing that can help you with this filtering process are:
- Marketing raises awareness of your business –
But its what happens next that will book the business. Not that you’ve done a huge amount of marketing – what happens is that potential buyers find out about you – through you’re marketing – then they come and check you out. The buyers ask “Can this business solve my problems?” If the answer is “Yes” then they will give an opportunity to earn their trust. When the timing is right for the buyer – and you have kept building a relationship with that buyer – then you will be “front of mind” – if you have your pricing right and can have a simple sales conversation – then you will book the business.
- Who are your Ideal Clients?
Who do you want to work for? Who energises you and inspires you to do your best work? You want to work with these people – right?
Who drains the energy from you and challenges you every step of the way? These are the people you don’t want to work with – right again?
It is your job to go out into the world, targeting a sector of the market place to find these people who you are meant to serve. These people will energise you and motivate you to do more marketing as you love what you do!
- Having a systematic approach will save you time and money –
If you are a Service Provider, your main focus is on your clients ,however, it is important that you are regularly doing your marketing because generating new clients is essential – you might be busy now but if your audience isn’t constantly reminded about you and your business then they will forget and look elsewhere – so its important no its essential to have a systematic way of getting more clients.
That’s where Adrienne McLean.com can help with the powerful marketing system “BookYourselfSolid” – Adrienne McLean is a certified BookYourselfSolid Marketing coach – BookYourselfSolid is a systematic way of getting more clients – even if you hat marketing and sales conversations!
By having a systematic method of getting more clients – it takes the stress out of knowing what to do next – you will know where to find your clients, have a clearly defined product range, know and understand your target market and who are your ideal clients and you will have a clearly defined foundation. So when you do your marketing , we call “Six Core Self Promotion Strategies” , you will be secure that your marketing efforts will have a significant impact planting seeds for the future and getting you more clients.
So by considering these 3 Essential Things about Marketing – it will really assist you to filter though all the noise and choose what will help you with growing and developing your business.
If you would like to find out more then contact Adrienne McLean on firstname.lastname@example.org or ring on 0414 367 960. You can attend our Marketing Information Forums where you can ask those niggling questions about marketing.