Marketing Solutions that work!

Adrienne McLean.com we work with small business owners and entrepreneurs to help them get booked solid with all of the clients they want.  And even more important, to be a client attraction magnet to keep the pipeline full and eliminate those sleepless nights worrying about cash flow.

It is not so hard to get clients – trust us, we will show you how.  Just as important as being booked solid, is figuring out how to serve your clients efficiently and effectively –without working 15 hours a day.
That’s where we come in.  Helping you with a system to market your services that works.  And working with you to develop the systems and process so that you can dazzle all of your clients while building your business to take on even more.
Marketing to raise awareness.  Processes and systems to help you delight your customers.  A winning combination.  We are ready to make that happen for you.

The importance of choosing a Target Market

“My products and services suit everyone!”
This may be absolutely true – but where do you do your marketing?

If you don’t have a tight Target Market, your marketing efforts are watered down and you really don’t know where to do your marketing to maximise the return.

There are 3 very important reasons to choose a very specific Target Market.

  1. You will know where to find potential clients
  2. They will know that you are committed to serving them
  3. You can tap into established networks of communication

By having a specific Target Market , it makes knowing where to network so much easier. You will start to see the same people at different functions and you will to get to know them. Then, friendships and trust are developed so when they need your service/product or they know someone who does, they can refer you.

Knowing that you serve a specific Target Market, makes the individual needing your service feel that you understand their problems and needs. It makes the wording of your marketing material easier because you can focus on these needs and concerns as if you are speaking directly to them.

Target markets have their established networks of communication, they talk amongst each other and so you can get referrals much easier. Others will be talking about your good work.

Sit down and have a think about your Target Market ! It’s in your best interests.Adrienne McLean, a Marketing and Communication Strategist, helps professionals to get more clients and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

Adrienne McLean.com Programs

Adrienne McLean.com Programs

The Adrienne McLean.com programs are all designed to achieve the following 5 skills for Service Professionals  –

  1. Service Professionals have the skills to promote & market themselves and their business
  2. Service Professionals have a framework to market their products and services
  3. Service Professionals have accountable to getting those activities done
  4. Service Professionals have a signature speech and are confident to speak in front of groups
  5. Service Professionals have up to date with current marketing techniques

Adrienne McLean.com has the following programs to achieve these outcomes –

1. Hornsby Business Information Forum a networking group helping connect Service Professionals – with specialists available to answer those niggling marketing and financial questions.

2. Marketing Skills for Professionals – is a masterclass for Service Professionals in how marketing works and gives the Service Professional the opportunity to put their business into the business development and marketing system “BookYourselfSolid” – identified is what is working, what needs addressing and the action points to work on. This is truely working “On” your business NOT in your business.

3. Presentation Skills for Professionals – is a Presentation Skills masterclass – for Service Professionals wanting to build their confidence in public speaking and confidently get up and present in front of groups. The prestigious presentation skills workshop , the SpeakersTrainingCamp is the program followed – the same as presented by SuccessWorksUSA – an energetic group is established achieving amazing presentations.

4. Technology and Digital Marketing for Professionals – this program is for Service Professionals that find the new world of social media and digital marketing challenging. Attendees need to bring along their laptops or tablets, connect to the internet (complimentary) and then undertake an audit of their business. We discuss ways of increasing visibility and awareness of your business via the internet. This is another example of working “On” your business NOT in your business.

5. Marketing Discovery Audits – both in the business and digital marketing audits are done to see where the marketing is up to, how developed and well established the marketing is and how well it is working. Assessed is what is working, what is not working and what needs to be done to increase awareness and visibility of the business.

6. BookYourselfSolid Online Marketing Workshops – this 5 week program takes Service Professionals and people thinking of starting a business through the powerful marketing system “BookYourselfSolid”. This workshop goes through the methodology and has exercises to really help you work on your marketing, look at what is working, what needs addressing and what can be implemented to increase visibility and awareness of your business.

This is a cost effective way to explore marketing and is run on Monday evenings starting at 7.30pm to 9pm using Skype.  Program costs $250 + GST for the 5 week course.

5.  Get Better at Marketing – this program guides you through each step of the “BookYourselfSolid” marketing system along with building confidence to promote yourself. With a structured program, you will build your marketing effectiveness and get more clients.

6.  Advanced  Marketing Skills – this program is a continuation of the Get Better at Marketing – builds the skills associated with raising your profile and connecting with your audience both digitally and in person.

7.  Making Things Happen – this is our mentoring program. An individualised program to “Make Things Happen”. By using the framework of the BookYourselfSolid marketing system and continuous improvement approaches, individualised programs are developed to help you get more clients and become more productive.

8. Marketing Plan Masterclass – this program goes through the Australian government Marketing plan and explains each segment. Attendees work on preparing a marketing plan for their business.

Our rates are:

Individualised hourly rate – $150 + GST
Mentoring 4 hours per month – $400 + GST
Daily rate – $750 + GST

Sign up for Mentoring – either 3 month, 6 month or Ongoing after 6 months and receive 10% off workshops.

Get Better at Marketing

Looking for a way to Get More Clients?

The world of marketing is immense. There is an enormous amount of information targeted at business owners in the aim of helping them raise the profile of their business. The question is how do you, as a Business Owner, choose what is going to work for you?

At AdrienneMcLean.com , we have studied a powerful approach designed for Service Professionals.

Service Professionals includes –
Accountants,
Lawyers,
Doctors,
Dentists,
Speakers,
Health Professionals,
IT Professionals,
Trainers and Educators,
Financial Planners,
Mortgage Brokers,
Photographers and Videographers ,
Writers,
Florists and so on.

Our approach follows a proven system “BookYourselfSolid” which has over a decade of testing and is proven to be a powerful marketing system for “Getting More Clients”. And isn’t that what all business’s want?

At AdrienneMcLean.com, we are offering cost effective Marketing Workshops to help Business Owners with the skills of marketing and give a clear pathway for “Getting More Clients”.

You will after going through this program:
√  Understand how marketing works
√  Have a marketing system for your business
√  Building on your skills to market your business
√  Worked on your public speaking skills
√  Be far more confident to promote your business and talk about what you offer

The program includes:
BookYourselfSolid marketing workshop
Marketing Skills for Professionals
Presentation Skills for Professionals
Technology and Digital Marketing for Professionals
Individualised mentoring calls – 4 per month – 3months, 6 months or Ongoing.

When booking into our “Proficient at Marketing ” program –  the 3 months program is the starting point –  the cost is  $400 + GST per month  for the weekly calls  and the workshop cost with a discount of 10% per workshop.

Register for the “Proficient at Marketing” – you can choose to do the 3 month, 6 month or ongoing – the discounts for all AdrienneMcLean.com workshops is 10%.

BookYourselfSolid Online Workshop

Marketing Strategy Masterclass

Video Marketing in Action

Advanced Marketing Techniques

We love small businesses and understand the need to have systems for everything, we help you develop a way to consistently market while being able to serve the clients you have.  Consistent marketing + systems and processes + a great business.  That’s what we are all about, helping you bring your dreams into reality.  Less sleepless nights worrying about how to get clients or how to service the ones you have.  And more fun in everything you do.

Opportunities and mentoring on marketing tools eg Creating a webinar, a video, a blog, Online training program, using CRM and Email marketing tools, lead generation, event planning and running, and much more.

  • Continuous Improvement and Implementation – designed for each business – looks at where the inefficience/s are and what needs to be done to improve then implements desired changel.
  • Business Success Strategies – guide you through the process of creating an online webinar with TSP and AMCL.com branding –
  • Create video for Youtube,
  • Create a podcast and go through process of starting an account and uploading in to ITunes
  • Create a blog using wordpress site
  • Online Training Program – create training program, video, supporting documents for online program.
  • CRM and Email marketing tools
  • Lead generation 
  • Event planning and running
  • prepare social media platforms suitable for your target market
  • assist with posting
  • Pay per Click advertising
  • Conference Speaker –  work on a presentation for business groups or even a conference.

When booking into our “Proficient at Marketing ” program –  the 3 months program is the starting point –  the cost is  $600 + GST per month  for the weekly calls  and the workshop cost with a discount of 10% per workshop.

Making Things Happen for your Business

Your to do list is growing and there isn’t enough time in the day. You may be trying to do it all, or have only a small team. You don’t have the time or resources to make things happen. Successful companies start and finish projects. That is where we come in, sticking to you like glue, giving you the tools and support you need to finish each item on your list.

Examples of some of the things we do for our clients include:
• execution of on-line and off-line marketing strategies.
• project design and implementation.
operational planning and implementation.
• outsourced HR support and recruitment.
process development for increased efficiency.

We handle the details and leave you with the results. (Do we hear a sigh of relief?)

Growing a Business is a Journey – Adrienne McLean will take you on the most direct path.

Adrienne uses the powerful marketing system BookYourselfSolid along with Continuous Improvement approach – the Deming System – to Get You More Clients.

“BookYourselfSolid® is the fastest, easiest and most reliable system for getting more clients than you can handle , even, if you hate marketing and selling.”

The Quality Improvement Deming cycle – a four step model for carrying out change –  Plan, Do , Check , Act approach – Key Performance Indicators are established, Goals are set, Accountability is essential, plans are established and regular follow up is important.

This is a magical combination guaranteed to work.

Generally, six months is the first cycle – you work with Adrienne McLean regularly – looking at Key Performance Indicators,  implementing 90 day plans, regular accountability calls along with education and skills development – where required. This approach will  “Get you More Clients” – the time taken depends on factors such as complexity, where the business is at the present moment and so on.

Implementation, Outsourcing, Coaching and Accountability will fast track the work and make things happen for you and your business. Seeing results and achievements will motivate everyone within the business towards success. 

Our rates are:

Individualised hourly rate – $150 + GST

Mentoring 4 hours per month – $400 + GST

Daily rate – $750 + GST

For Accountability, see our Accountability – Continuous Improvement program

For more details – contact Adrienne McLean on 0414 367 960 or email adrienne@thespeakerspractice.com.au

Accountability – Continuous Improvement program

Setting goals and focus is essential for getting ahead. With the support of One-on-One Coaching and our Continuous Improvement Strategy program, this will enable you to keep the focus on your business goals and get ahead. This mentoring program is especially suitable for Entrepreneurs and certainly can be implemented in corporate business.

This is a Continuous Improvement program to support you through the process of establishing and running a business. This program can be started anywhere during the business lifecycle.

Our 10 step process is based on the system developed by Dr Joseph M. Juran who headed the quality management movement in Japan. Juran urged management continually to pursue improvements by focusing on planning, control and improvement. Our 10 step program will assist you to identify and set goals, be supported through the improvement process and celebrate the successes of achieving the goals.

We utilise this 10 step Continuous Improvement program  with BookYourselfSolid® Marketing System, Quality Assurance methods, SpeakersTrainingCamp® and other specialities to assist you with moving forward with your business goals.

Our Accountability – Continuous Improvement Strategy program includes the following 10 steps :

  1. Identification of the Need and Opportunity to Improve
  2. Set goals for Improvement projects
  3. Organise How to reach those goals
  4. Provide Training
  5. Carry Out Projects to solve Problems
  6. Report Progress
  7. Give Recognition
  8. Communicate Results
  9. Keep Score
  10. Keep Momentum by Annual Review

Adrienne McLean has worked in the area of Continuous Improvement and Quality Assurance for many years. Adrienne is also a trained Facilitator. With her corporate and small business background, Adrienne will mentor you through the continuous improvement process. This program includes regular, proactive support, promotional opportunities if desired, training programs, and more.

Speak with Adrienne McLean on 0414 367 960 or email adrienne@adriennemclean.com

Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop

How to talk about what you do & learn to love presenting

When you’ve asked someone about what they do – have you ever heard a long complicated explanation and still not quite understanding what they do?

Talking about what you offer can be more difficult than it seems,  speaking about what you do becomes a very big part of the world of managing a business. Whether it is speaking to a group , speaking to suppliers or speaking with clients or at networking meetings.

How to talk about what you do & learn to love presenting details the fundamentals of talking about what you do so it is clear when delivering a presentation or even talking to one person. It gives the attendees an understanding of what audiences are wanting from their presenter – and it doesn’t matter about the size of the audience.

Finding out what audiences are wanting really assists the presenter – this presentation will give ideas and approaches to really build rapport and connect – which is so important in the business world.