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Marketing Solutions that work!

Adrienne McLean.com we work with small business owners and entrepreneurs to help them get booked solid with all of the clients they want.  And even more important, to be a client attraction magnet to keep the pipeline full and eliminate those sleepless nights worrying about cash flow.

It is not so hard to get clients – trust us, we will show you how.  Just as important as being booked solid, is figuring out how to serve your clients efficiently and effectively –without working 15 hours a day.
That’s where we come in.  Helping you with a system to market your services that works.  And working with you to develop the systems and process so that you can dazzle all of your clients while building your business to take on even more.
Marketing to raise awareness.  Processes and systems to help you delight your customers.  A winning combination.  We are ready to make that happen for you.

Accountability – Continuous Improvement program

Setting goals and focus is essential for getting ahead. With the support of One-on-One Coaching and our Continuous Improvement Strategy program, this will enable you to keep the focus on your business goals and get ahead. This mentoring program is especially suitable for Entrepreneurs and certainly can be implemented in corporate business.

This is a Continuous Improvement program to support you through the process of establishing and running a business. This program can be started anywhere during the business lifecycle.

Our 10 step process is based on the system developed by Dr Joseph M. Juran who headed the quality management movement in Japan. Juran urged management continually to pursue improvements by focusing on planning, control and improvement. Our 10 step program will assist you to identify and set goals, be supported through the improvement process and celebrate the successes of achieving the goals.

We utilise this 10 step Continuous Improvement program  with BookYourselfSolid® Marketing System, Quality Assurance methods, SpeakersTrainingCamp® and other specialities to assist you with moving forward with your business goals.

Our Accountability – Continuous Improvement Strategy program includes the following 10 steps :

  1. Identification of the Need and Opportunity to Improve
  2. Set goals for Improvement projects
  3. Organise How to reach those goals
  4. Provide Training
  5. Carry Out Projects to solve Problems
  6. Report Progress
  7. Give Recognition
  8. Communicate Results
  9. Keep Score
  10. Keep Momentum by Annual Review

Adrienne McLean has worked in the area of Continuous Improvement and Quality Assurance for many years. Adrienne is also a trained Facilitator. With her corporate and small business background, Adrienne will mentor you through the continuous improvement process. This program includes regular, proactive support, promotional opportunities if desired, training programs, and more.

Speak with Adrienne McLean on 0414 367 960 or email adrienne@adriennemclean.com

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Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

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Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool  and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

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Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop

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How to talk about what you do & learn to love presenting

When you’ve asked someone about what they do – have you ever heard a long complicated explanation and still not quite understanding what they do?

Talking about what you offer can be more difficult than it seems,  speaking about what you do becomes a very big part of the world of managing a business. Whether it is speaking to a group , speaking to suppliers or speaking with clients or at networking meetings.

How to talk about what you do & learn to love presenting details the fundamentals of talking about what you do so it is clear when delivering a presentation or even talking to one person. It gives the attendees an understanding of what audiences are wanting from their presenter – and it doesn’t matter about the size of the audience.

Finding out what audiences are wanting really assists the presenter – this presentation will give ideas and approaches to really build rapport and connect – which is so important in the business world.

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Process, People, Productivity and Profit

So why in business are the 4 P’s – Process, People , Productivity and Profit so important?

Businesses do not exist with just good products. It doesn’t matter how fantastic the product is if the marketing and processes are not in place the product will not sell.

It is essential to be able to connect with the customers who need your service and who’s problem you solve. So having a sound marketing process is essential, as well as a number of others – sales, logistics, customer service, human resources, warehousing, finances and so on.

If you have good people around you supporting your vision, then the business will grow. The business is dependant on having skilled and positive people who understand their roles and the processes they are expected to undertake. Having the right people “on the bus” is important.

Productivity will increase by having good systems in place, detailing the activities along with the right people who share your vision and are positive and supportive. A combination of sound processes and the right people will increase productivity and support the business to achieve the goals in place.

Profit will follow by having the sound business processes, the right people and the efficiencies in the productivity. Having the business running as a well oiled machine will ultimately result in higher profits as the business is running efficently.

So the aim is to have the processes (in all areas of the business) running well, the right people sharing the same vision executing the work and working efficiently with high productivity.

So the 4 P’s – Process, People, Productivity and Profit combine together to create the business you are wanting. Are your 4 P’s ideal or are there areas to address?

That’s where an Implementation Strategist will focus – helping business owners to achieve the profit they desire by developing their processes, people and productivity.

An Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

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The 4 P’s to an Implementation Strategy

What makes an Implementation Strategist different to coaches, trainers and even mentors ?

An Implementation Strategist identifies what are the underlying challenges, hurdles and problems being faced by the business and works out strategies with the business owner to grow the business. What differentiates an Implementation Strategist from coaches, trainers and mentors, is they are willing to go the extra mile  and roll up their sleeves and get the jobs done.  Make it happen!

How incredibly supportive and useful to a business owner is having an Implementation Strategist in your court?

So what are the areas that an Implementation Strategist works ?

The main focus of an Implementation Strategist is on business growth.  Utilising multiple areas including a powerful marketing system BookYourselfSolid and a continuous improvement approach along with accountability.

The four areas that the Implementation Strategist will take into account are :

1. People – looking at the support the business owner has to achieve the desired goals.
2. Process – assessing the processes in place (or lack of processes)
3. Productivity – looking at what is being achieved and what needs improving.
4. Profit – assessing the profitability and and areas for growth.

The main focus of an Implementation Strategist is to help the business owner identify strategies and ensures the work gets done. This approach has a strong continuous improvement philosophy of building on what is in place, identifying what is working and what needs addressing and then introducing improvements to increase awareness of the business, increase efficiencies and helping the business run successfully.

The benefits to the business owner are:

  • growth in the bottom line
  • relief in seeing projects completed
  • having time to get their won work done
  • enjoying seeing systems working and supporting the business.
  • And so much more…..

So when you are run off your feet with so much to do, not knowing what to do first, wanting to grow the business but don’t have enough hours in the day. Consider a new approach, call for an Implementation Strategist.

An Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

 

 

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How can an Implementation Strategist help any size enterprise?

How can an Implementation Strategist help any size enterprise?

You run your own business, you want to grow – have you thought of putting on an Implementation Strategist?

Ok, so you haven’t heard the term “Implementation Strategist” before – what is an Implementation Strategist ?  And why do I need one to grow my business?

So there’s not enough hours in the day, you’re working long hours and could be some inefficiencies in your business and processes that if looked at could be improved and made more efficient helping you make more money. You’re wanting more clients, more income and want to grow. You are lacking time, overwhelmed and simply there’s not enough hours in the day to get everything done. Staff are doing their part but really some important business decisions are needed and you’re running around putting out fires!

Does any of this sound familiar?

Wouldn’t it be great if you had some one willing to roll up their sleeves and help you?  Someone who can look at what needs to be done and sets about and gets it done?

Wouldn’t that be so good?

Well that is what an Implementation Strategist does.

An Implementation Strategist is a highly skilled professional who has a unique set of skills across business development, marketing, system and process improvement. This professional will be your right hand aid identifying what is needed to be done and rolling those sleeves up and doing it.

An Implementation Strategist is not a coach and not someone who does an assessment, leaves you with a report and the report sits on the shelf never implemented. However, an Implementation Strategist does do those activities just as a part of the work to help their clients make major leaps forward to grow their business.

The end result of enlisting an Implementation Strategist is :

  • Growth in the bottom line – the business profits will increase dramatically
  • You will be less stressed, starting to address the areas that you wanted to work on but never could , the days wont be filled with so much that you end up overwhelmed not knowing what to do next.
  • Your business processes will run more smoothly, the impact on customer service will be significant – customers will enjoy the service. Projects will get completed.
  • You will be able to feel more connected with your clients and staff and start to enjoy and build bonds wiwthin your community.
  • You will be starting to complete projects and make headway.

So what does an Implementation Strategist do:

An Implementation Strategist helps business owners by-

Plan – finds out the issues
Do – does the work to address the issue
Check – measures the impact
Act – makes any necessary improvements and then starts again

Getting Results

Doing the work to make things happen

Closingthe gap between from not working to excellence

Implementation Strategists come in and get the work done.

Work in the areas of marketing, business growth, business systems, accountability.

IMplementation Strategists are NOT:

 – Coaches – but they do coach clients
– Trainers – but they do train clients and staff
– Report writers who leave you with a long list of tasks

IMplementation Strategists:
Roll up there sleeves and get the jobs done that are needed –

From website upgrades
marketing copy
branding
logo creation
system development
problem solving
Project management from start to completion

Discuss a problem with an Implementation Strategist , ask them to get the work done and they will get on and help you get the job done.

They don’t always do the work themselves – they come with a team of experts – who they involve to solve the issue. They project manage the task – so you can do your work and know the completion of the work is in good hands.

Examples of the work Implementation Strategists do are –

  1. Business Issue Improvement
    – you ask an Implementation STrategist to address the issue –
    – an assessment of the issue will be done,
    – strategies and plans to improve the situation will be determined.
    – the strategies and plans will be actioned
    – the issue will be resolved

  2. Project Management – as a business owner you may have some big ideas and concepts that will add real value to your business. These improvements just dont get done because of the day to day activities.So what does an Implementation Strategist do:- Discusses with the owner the project
    – plans out what needs to be done to make it happen
    – Other professionals may be brought in who are specialists in their field – depending on the tasks
    – the project is managed to make it happen!
  3. Process Improvement

    A business depends on the systems in place to run efficiently and ultimately make more money. If the systems are out of date, staff dont know the systems, the systems are being followed or if there aren’t clear systems in place – there will be inefficiencies and costs will be higher.
    So what does an Implementation Strategist do
    – an audit will be done on the area that is struggling
    – the system will be investigated to see what changes are required
    – the system will be documented
    – The staff involved will be trained so they understand the new system
    – check that the system is in place and working well.

4. Marketing and Business Development

Business growth is always on a business owners mind. IMplementing marketing or improving marketing will grow the business. With Digital marketing being so important and a website essential as well as more traditional methods of increasing awareness of businesses, implementing a marketing system is valuable.

So what does an Implementation Strategist do:

– an audit will be done on the area that is struggling
– the system will be investigated to see whas working, what needs improving using the pwerful marketing system BookYourselfSolid.
– Tasks will be done to make these improvements

The difference is that an Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

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Marketing Information Forum

Marketing Information Forum Event Details

This event is running from 17 January 2017 until 25 April 2017. It is next occurring on January 17, 2017 9:30 am

Finding it all overwhelming trying to run a business and promote it as well?!

Discover Strategies to increase awareness of your business – with powerful marketing tools and techniques. BookYourselfSolid is a marketing system designed for business growth.

Adrienne McLean is holding Marketing Information Forums to help Business Professionals with Marketing. Adrienne is a BookYourselfSolid Certified Marketing coach.Screen Shot 2016-09-01 at 11.22.55 PM

"Everyone, go see Adrienne if you can. This forum is very useful and Adrienne shares enough insights to be helpful but not too over whelming. As a busy business owner, I find it easy to get bamboozled with ideas and to do's. This is great! " Nina
"Great session Adrienne! You raised lots of important points and concepts I really needed to think about - the Marketing Information Session has set me on the right track - Thanks!" Matthew
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Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com  for more details and to book in!

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Interesting Marketing Blogs to follow

Finding content for regular posting on social media can be a challenge, especially if your wanting a strong presence on a specific topic. Posting others blogs shows the topic you are interested in and really shows you are an authorative on this area , knowledgeable about what others are posting. It keeps you and your audience current.

Here are the methods and blogs I follow:

  1. Google Alerts – choose your topic and get regular listing of content online. This is a great method to get content that you can post that’s on your topic of expertise.
  2. BookYourselfSolid Blog – here you will get valuable information on all sorts of areas to do with business but with a marketing focus to help you raise awareness of your business.  BookYourselfSolid coaches and graduates post on their speciality.  http://www.bookyourselfsolid.com/blog
  3. The Social Media Examiner is a fabulous resource on digital marketing – this is brilliant to follow , learn about Social Media platforms and how the best handle digital marketing – http://www.socialmediaexaminer.com/
  4. For Content Marketing – the Content Marketing Institute has an enormous amount of topics and content – everything to do with content marketing –  http://contentmarketinginstitute.com/blog/
  5. For video – REELSEO is excellent – here’s there Youtube channel – every possible topic – an enormous amount to look through – https://www.youtube.com/user/reelseo
  6. For online marketing – the Lead Pages guys are experts – lots of training information – https://www.leadpages.net/blog/
  7. The Inc. Magazine is brilliant – http://www.inc.com/magazine
  8. For more content – Scoop.it! is a curated content – http://www.scoop.it
  9. The Huffington Post is a valuable resource – http://www.huffingtonpost.com.au/

Here’s a great selection – it’s good idea to list your own content marketing articles – for your learning and for posting online. Buyers are the most educated they have ever been and this is how they are doing this by looking online and finding out how to do what they desire.

Adrienne McLean  offers group training and one-on-one consultations to assist small business owners with getting more clients. Speak with Adrienne McLean on
0414 367 960 or email adrienne@adriennemclean.com” for more details.