Marketing Archives - Page 2 of 2

All posts tagged “Marketing”

January 22, 2018

Speaking and Training

Speaking and Training is one area that Adrienne McLean helps Service Professionals to become aware and learn skills to grow their business.

In January 2019, Adrienne McLean spoke at the Community of Practice – Women in Business for Ryde City Council. This is a women’s business group – Adrienne spoke on the business development process following the BookYourselfSolid® business building approach. This presentation is available to business groups and networking functions.

Adrienne McLean.com has the following programs to achieve these outcomes -1. Professional Services – Information Forum – Hornsby – a networking group helping connect Service Professionals in the Upper North Shore of Sydney – with specialists available to answer those niggling marketing and financial questions. Net

2. Marketing Skills for Professionals – is a masterclass for Service Professionals in how marketing works and gives the Service Professional the opportunity to put their business into the business development and marketing system “BookYourselfSolid” – identified is what is working, what needs addressing and the action points to work on. This is truely working “On” your business NOT in your business.

3. Presentation Skills for Professionals– is a Presentation Skills masterclass – for Service Professionals wanting to build their confidence in public speaking and confidently get up and present in front of groups. The prestigious presentation skills workshop , the SpeakersTrainingCamp is the program followed – the same as presented by SuccessWorksUSA – an energetic group is established achieving amazing presentations.

4. Technology and Digital Marketing for Professionals– this program is for Service Professionals that find the new world of social media and digital marketing challenging. Attendees need to bring along their laptops or tablets, connect to the internet (complimentary) and then undertake an audit of their business. We discuss ways of increasing visibility and awareness of your business via the internet. This is another example of working “On” your business NOT in your business.

5. Marketing Discovery Audits – both in the business and digital marketing audits are done to see where the marketing is up to, how developed and well established the marketing is and how well it is working. Assessed is what is working, what is not working and what needs to be done to increase awareness and visibility of the business.

6. BookYourselfSolid Online Marketing Workshops – this 5 week program takes Service Professionals and people thinking of starting a business through the powerful marketing system “BookYourselfSolid”. This workshop goes through the methodology and has exercises to really help you work on your marketing, look at what is working, what needs addressing and what can be implemented to increase visibility and awareness of your business.

This is a cost effective way to explore marketing and is run. Program costs $400 + GST for individuals at a agreed time or $250 + GST per person for the 5 week course for groups on Monday evenings starting at 7.30pm to 9pm using Skype.

5. Get Better at Marketing – this program guides you through each step of the “BookYourselfSolid” marketing system along with building confidence to promote yourself. With a structured program, you will build your marketing effectiveness and get more clients.

6. Advanced Marketing Skills – this program is a continuation of the Get Better at Marketing – builds the skills associated with raising your profile and connecting with your audience both digitally and in person.

7. Making Things Happen – this is our mentoring program. An individualised program to “Make Things Happen”. By using the framework of the BookYourselfSolid marketing system and continuous improvement approaches, individualised programs are developed to help you get more clients and become more productive.

8. Marketing Plan Masterclass – this program goes through the Australian government Marketing plan and explains each segment. Attendees work on preparing a marketing plan for their business.

Our rates are:

Individualised hourly rate – $125 + GST
Mentoring 4 hours per month – $500 + GST
Daily rate – $750 + GST

January 22, 2018

Community Involvement Giving Back

Getting involved with the community is important. It raises your profile and displays you as a leader who sees the significance of giving back.

Here’s the 2019 Lions Club Youth of the Year award – in attendance was the Ku-ring-gai Mayor Jennifer Anderson, St Ives Lions club organisers and the four judges. Adrienne McLean was chief judge helping with the running of the judging process. Meeting the amazing students and future leaders was an honour.

Adrienne McLean holds every 4th Thursday of the month the Professional Services Information Forum – Hornsby. This is for Business Owners, Professionals to connect, find out information on business development, marketing, sales and mindset as well as have some accountability. At this group, Professionals meet Professionals and business is realised due to the monthly connections made as well as understanding each others businesses so when the time is right, business can be done.

Adrienne is involved with many community associations including being on the board of Triple H 100.1FM, the voice of the Hornsby Ku-ring-gai community. Adrienne helps with the management of the station, raises the profile and is a co-host of the popular Monday Focus – Triple H 100.1FM where Adrienne and her cohost Greg Smith interview local community leaders, politicians, charities, community clubs, and the general public. Local issues are raised, the amazing activities happening in the Hornsby Ku-ring-gai community are identified.

Adrienne has been a judge and chief judge for the Lions Club Youth of the Year award since 2010. This Lions Club initiative gives Year 11 and Year 12 leaders at their school opportunities to be recognised for their leadership roles. Having gone through the intense Youth of the Year award process, a 30 – 45 minute interview and Public Speaking evening event, this can go onto the applicant’s resume and be recognised as a leader within their community.

In 2018, Adrienne was a volunteer on the Turramurra Rotary – Jumbo Joy Flight. This initiative gives disadvantaged families and disabled families a 90 minute flight on a QANTAS Jumbo Jet. The flight staff donate their time to give these children, who may never have experienced a flight, an experience the children, families, parents and volunteers never forget. This Rotary initiative has been going since 1974.

Since November 2016, Adrienne has been a regular participant at the Turramurra Trotters. Attending each Saturday morning at 6.15am and going for a 7km walk. There are Ultra Marathon Runners, Marathon Runners, Running enthusiasts, Cyclists and Walkers. By regularly turning up and walking , as Adrienne enjoys, fitness levels increase and connection with the community increases too. The coffee after the exercise session is a must !

Being a carer for 11 years, Adrienne has a presentation “Carers and our Society”. Adrienne delivers her overview of her family’s experience of having her father as a part of their family unit. Being apart of the Sandwich generation had learnings and accessing resources available are essential. If you are looking for a presentation on having three generations living together, caring for the parents, contact Adrienne for more details.

Being a members of Toastmasters International and ST ives Toastmasters since 2002 has been a life changing experience. This organisation helps raise confidence in public speaking and leadership skills. Adrienne has gone through the training and holds a Distinguished Toastmaster award.

For more details – contact Adrienne McLean on 0414 367 960 or email adrienne@adriennemclean.com

February 23, 2017

Sales Conversations

The ability to have sales conversations is really vital for all business owners. Confidently being able to have a conversation with the air in the room being comfortable and not “salesy” is essential.
The skills associated with well executed sales conversations do need experience and need to be said with a level of confidence. The key is you can only make sales offers that are proportionate with the amount of trust earnt.
This training gives the following:
1. Let Go of Limiting Beliefs and Say it with Confidence
2. Follow the BookYourselfSolid Paradigm of Sales
3. Learn the 4 Part Formula to a successful Sales Conversation
4. You learn the steps for not being a sleazy sales person and learn to be a valued, trusted resource.

February 23, 2017

Effective On Camera Presenting

Do you need video for your website?
Are you keen to learn more skills about presenting to a camera?
Do you want to maximise your impact on a video?

The Speakers Practice is pleased to offer the Presentation and Video program assisting Businesses to create professional quality video to connect with your customer.

This is a two step process so we can enable the presenter to deliver a high quality video performance.

In our “Effective On-Camera Presenting Skills” program, our guest trainer Tim Stackpool and Adrienne McLean will guide you through training to assist you to become comfortable to present in front of a camera. You go through one on one training and practice your presentation for maximum impact.

Our “Connect with Your Audience by Video “ program will guide you to create a Professional Quality Video you will be proud to represent your business on your website or YouTube channel.

What do our clients say about The Speakers Practice Presentation and Video Workshop?

For more – see http://thespeakerspractice.com.au/presentation-and-video-program/

February 23, 2017

Speakers Training Camp

Boost your presentation skills with a dynamic public speaking course
Dynamism, influence, and charm are important elements of public speaking. The Speaker’s Practice operates the SpeakersTrainingCamp®, the best of top-tier public speaking courses, which helps you learn and incorporate the most important qualities of an effective presentation and master public speaking skills.

Hands-on speaking training offered by our speech coach in this course maximises your presentations with improved communication and delivery. You’ll learn how to feel calm and how to deliver the most effective, energetic presentation or speech imaginable.

Here’s what you’ll take away from this intensive public speaking training camp:

Master the magic of memorable presenters
Captivate your audience
Cut preparation time in half
Become more dynamic
Organise your thoughts
Apply 10 techniques for handling nervousness
Maximise your voice
Make dull facts and figures come to life
Handle questions with ease
About SpeakersTrainingCamp®
The SpeakersTrainingCamp® is an elite 2-day program that stands above other public speaking courses. First established in the United States in 1981, SpeakersTrainingCamp® has trained business leaders from companies like Nike, Proctor & Gamble, Owen’s Corning and British Airways with resounding results.

Each course, limited to 12 participants, allows you to simultaneously maximise learning-time by working with other public speakers, as well as benefit from personalised training.

For more details – see The Speakers Practice – Presentation Skills – SpeakersTrainingCamp Workshop

February 20, 2017

Process, People, Productivity and Profit

So why in business are the 4 P’s – Process, People , Productivity and Profit so important?

Businesses do not exist with just good products. It doesn’t matter how fantastic the product is if the marketing and processes are not in place the product will not sell.

It is essential to be able to connect with the customers who need your service and who’s problem you solve. So having a sound marketing process is essential, as well as a number of others – sales, logistics, customer service, human resources, warehousing, finances and so on.

If you have good people around you supporting your vision, then the business will grow. The business is dependant on having skilled and positive people who understand their roles and the processes they are expected to undertake. Having the right people “on the bus” is important.

Productivity will increase by having good systems in place, detailing the activities along with the right people who share your vision and are positive and supportive. A combination of sound processes and the right people will increase productivity and support the business to achieve the goals in place.

Profit will follow by having the sound business processes, the right people and the efficiencies in the productivity. Having the business running as a well oiled machine will ultimately result in higher profits as the business is running efficently.

So the aim is to have the processes (in all areas of the business) running well, the right people sharing the same vision executing the work and working efficiently with high productivity.

So the 4 P’s – Process, People, Productivity and Profit combine together to create the business you are wanting. Are your 4 P’s ideal or are there areas to address?

That’s where an Implementation Strategist will focus – helping business owners to achieve the profit they desire by developing their processes, people and productivity.

An Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

February 6, 2017

How can an Implementation Strategist help any size enterprise?

How can an Implementation Strategist help any size enterprise?

You run your own business, you want to grow – have you thought of putting on an Implementation Strategist?

Ok, so you haven’t heard the term “Implementation Strategist” before – what is an Implementation Strategist ? And why do I need one to grow my business?

So there’s not enough hours in the day, you’re working long hours and could be some inefficiencies in your business and processes that if looked at could be improved and made more efficient helping you make more money. You’re wanting more clients, more income and want to grow. You are lacking time, overwhelmed and simply there’s not enough hours in the day to get everything done. Staff are doing their part but really some important business decisions are needed and you’re running around putting out fires!

Does any of this sound familiar?

Wouldn’t it be great if you had some one willing to roll up their sleeves and help you? Someone who can look at what needs to be done and sets about and gets it done?

Wouldn’t that be so good?

Well that is what an Implementation Strategist does.

An Implementation Strategist is a highly skilled professional who has a unique set of skills across business development, marketing, system and process improvement. This professional will be your right hand aid identifying what is needed to be done and rolling those sleeves up and doing it.

An Implementation Strategist is not a coach and not someone who does an assessment, leaves you with a report and the report sits on the shelf never implemented. However, an Implementation Strategist does do those activities just as a part of the work to help their clients make major leaps forward to grow their business.

The end result of enlisting an Implementation Strategist is :

Growth in the bottom line – the business profits will increase dramatically
You will be less stressed, starting to address the areas that you wanted to work on but never could , the days wont be filled with so much that you end up overwhelmed not knowing what to do next.
Your business processes will run more smoothly, the impact on customer service will be significant – customers will enjoy the service. Projects will get completed.
You will be able to feel more connected with your clients and staff and start to enjoy and build bonds wiwthin your community.
You will be starting to complete projects and make headway.

So what does an Implementation Strategist do:

An Implementation Strategist helps business owners by-

Plan – finds out the issues
Do – does the work to address the issue
Check – measures the impact
Act – makes any necessary improvements and then starts again

Getting Results

Doing the work to make things happen

Closingthe gap between from not working to excellence

Implementation Strategists come in and get the work done.

Work in the areas of marketing, business growth, business systems, accountability.

IMplementation Strategists are NOT:

– Coaches – but they do coach clients
– Trainers – but they do train clients and staff
– Report writers who leave you with a long list of tasks

IMplementation Strategists:
Roll up there sleeves and get the jobs done that are needed –

From website upgrades
marketing copy
branding
logo creation
system development
problem solving
Project management from start to completion

Discuss a problem with an Implementation Strategist , ask them to get the work done and they will get on and help you get the job done.

They don’t always do the work themselves – they come with a team of experts – who they involve to solve the issue. They project manage the task – so you can do your work and know the completion of the work is in good hands.

Examples of the work Implementation Strategists do are –

Business Issue Improvement
– you ask an Implementation STrategist to address the issue –
– an assessment of the issue will be done,
– strategies and plans to improve the situation will be determined.
– the strategies and plans will be actioned
– the issue will be resolved
Project Management – as a business owner you may have some big ideas and concepts that will add real value to your business. These improvements just dont get done because of the day to day activities.So what does an Implementation Strategist do:- Discusses with the owner the project
– plans out what needs to be done to make it happen
– Other professionals may be brought in who are specialists in their field – depending on the tasks
– the project is managed to make it happen!
Process Improvement

A business depends on the systems in place to run efficiently and ultimately make more money. If the systems are out of date, staff dont know the systems, the systems are being followed or if there aren’t clear systems in place – there will be inefficiencies and costs will be higher.So what does an Implementation Strategist do
– an audit will be done on the area that is struggling
– the system will be investigated to see what changes are required
– the system will be documented
– The staff involved will be trained so they understand the new system
– check that the system is in place and working well.

4. Marketing and Business Development

Business growth is always on a business owners mind. IMplementing marketing or improving marketing will grow the business. With Digital marketing being so important and a website essential as well as more traditional methods of increasing awareness of businesses, implementing a marketing system is valuable.

So what does an Implementation Strategist do:

– an audit will be done on the area that is struggling
– the system will be investigated to see whas working, what needs improving using the pwerful marketing system BookYourselfSolid.
– Tasks will be done to make these improvements

The difference is that an Implementation Strategist helps professionals to make things happen and move forward. Ring Adrienne McLean on 0414 367 960 or email on adrienne@adriennemclean.com for more details.

November 15, 2016

5 Quick Tips to Improve your Marketing

We’re all looking for fast ways to improve our marketing and yet not take huge amounts of time away from helping our clients – Here’s 5 Quick Tips to Improve your Marketing

Every day ring someone on your database and say hello!Catch up, see whats happening in their world , you can talk about whats happening for you but don’t bombard them with a sales pitch. Building the relationship is important thing –
Make an effort and look for individuals who can help you grow your business. Then, find ways to meet them or be introduced to them. You may be able to meet them at a networking function or an event. Once contact is made work at growing your connection with this person, getting to know them and gently letting them know abut what you are doing and aiming to achieve.
Give someone some business – introduce two people who you know who may be able to help each other. This shows you are as a leader, as a go to person who can assist others.
Create some content – prepare a blog, video or social media post. Regularly prepare content that can be sent out to your clients or posted on social media. This will build up your speciality in an area and you can inform your clients and wider audience. Quality is important, connecting the content with your audience is also important and you can build yourself a niche being the expert in that field.
Send 3 people an email , sharing compassion, sharing some information that you know they will be interested in and you can share about what you are doing at the moment. Again, don’t make it “salesy” – its to be friendly and connecting you with your network.

These marketing tips are not time consuming but will raise awareness of your business, build connects and relationships with your audience and develop you as an expert in your field. You can choose the timings – daily, weekly or monthly – fit these into your marketing to get your more clients!

If you would like to find out more then contact Adrienne McLean on adrienne@adriennemclean.com or ring on 0414 367 960. The Daily Marketing Routine for Business Success can really help you with implementing these easy marketing steps. Contact Adrienne for more details and you can attend our Marketing Information Forums where you can ask those niggling questions about marketing.

October 24, 2016

3 Essential Things about Marketing

There’s so much going on with marketing. There’s been huge changes in the methods used to market a business but funnily enough the fundamentals are the same.

There’s an enormous amount of noise – coming at business owners – from many directions and it is truely a challenge to filter through the noise to find out what is going to work for you and what can left on the side.

The 3 Essential Things about Marketing that can help you with this filtering process are:

Marketing raises awareness of your business –
But its what happens next that will book the business. Not that you’ve done a huge amount of marketing – what happens is that potential buyers find out about you – through you’re marketing – then they come and check you out. The buyers ask “Can this business solve my problems?” If the answer is “Yes” then they will give an opportunity to earn their trust. When the timing is right for the buyer – and you have kept building a relationship with that buyer – then you will be “front of mind” – if you have your pricing right and can have a simple sales conversation – then you will book the business.
Who are your Ideal Clients?
Who do you want to work for? Who energises you and inspires you to do your best work? You want to work with these people – right?
Who drains the energy from you and challenges you every step of the way? These are the people you don’t want to work with – right again?
It is your job to go out into the world, targeting a sector of the market place to find these people who you are meant to serve. These people will energise you and motivate you to do more marketing as you love what you do!
Having a systematic approach will save you time and money –
If you are a Service Provider, your main focus is on your clients ,however, it is important that you are regularly doing your marketing because generating new clients is essential – you might be busy now but if your audience isn’t constantly reminded about you and your business then they will forget and look elsewhere – so its important no its essential to have a systematic way of getting more clients.
That’s where Adrienne McLean.com can help with the powerful marketing system “BookYourselfSolid” – Adrienne McLean is a certified BookYourselfSolid Marketing coach – BookYourselfSolid is a systematic way of getting more clients – even if you hat marketing and sales conversations!
By having a systematic method of getting more clients – it takes the stress out of knowing what to do next – you will know where to find your clients, have a clearly defined product range, know and understand your target market and who are your ideal clients and you will have a clearly defined foundation. So when you do your marketing , we call “Six Core Self Promotion Strategies” , you will be secure that your marketing efforts will have a significant impact planting seeds for the future and getting you more clients.

So by considering these 3 Essential Things about Marketing – it will really assist you to filter though all the noise and choose what will help you with growing and developing your business.

If you would like to find out more then contact Adrienne McLean on adrienne@adriennemclean.com or ring on 0414 367 960. You can attend our Marketing Information Forums where you can ask those niggling questions about marketing.